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Business - Build, Expand & Manage Your Company - Page 13

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

  • Top 5 LinkedIn Best Practices To Accelerate Your Business In 2021

    Top 5 LinkedIn Best Practices To Accelerate Your Business In 2021

    While Facebook and Instagram have received a lot of attention in recent years, LinkedIn has gradually grown its user base to more than 500 million members.

  • 10 Hurdles to Successful B2B Marketing Strategies

    10 Hurdles to Successful B2B Marketing Strategies

    When B2B International first started in the 1990s, one of the biggest challenges we had was communicating to potential customers how our talents as B2B market analysts and marketers were distinctive. There was a widespread denial that business-to-business marketing – and the methodologies employed to investigate these markets – were unique from consumer marketing in any way.

  • Are Your B2B PR Results Measurable?

    Are Your B2B PR Results Measurable?

    It's been a fantastic year for you. Congratulations! Do you know how you got to where you are now? Are there any specific aspects of your B2B PR strategy that helped you stand out from the crowd? What's the significance of this?

  • 14 Public Relations Strategies for B2B Marketing Campaigns in 2021

    14 Public Relations Strategies for B2B Marketing Campaigns in 2021

    Press releases are only one aspect of public relations. Public relations is a collection of activities aimed at improving a company's public image through various free or paid communications. For B2B enterprises, gaining earned media means identifying a target business audience, figuring out how to contact that demographic, and getting to grasp the motivations behind why they buy your products.

  • 14 Tips To More Friendly in Small Business PR Get Press

    14 Tips To More Friendly in Small Business PR Get Press

    Being featured in newspapers, magazines, and on radio and television can help you increase your brand's influence, authority, and awareness. Many small firms, on the other hand, do not have the financial resources to seek outside aid with their media relations.

  • How To Promote A B2B Event - 10 Surefire Ways

    How To Promote A B2B Event - 10 Surefire Ways

    Are you ready to learn a dirty little secret about marketing a business-to-business event? You must market it aggressively, or generate a "crescendo of cred" by reaching out and touching people in a variety of ways.

  • 8 Ways To Leverage Surveys in Your B2B Marketing Case Studies

    8 Ways To Leverage Surveys in Your B2B Marketing Case Studies

    When it comes to demonstrating value, B2B marketers confront particular obstacles. It's difficult to illustrate how you'll supply solutions for your consumers or clients if you're selling a service that your purchasers can't see or touch.

  • How To Use Quality Surveys To Boost Your B2B Thought Leadership

    How To Use Quality Surveys To Boost Your B2B Thought Leadership

    Surveys are becoming a more valuable and persuasive resource as B2B marketing methods improve. B2B thought leadership can be achieved by combining insightful research with astute marketing methods. Let's have a look at how this is accomplished.

  • The Top 25 B2B Marketing Experts You Need to Follow Here July 2021

    The Top 25 B2B Marketing Experts You Need to Follow Here July 2021

    B2B marketing is developing continuously, with new ideas and successful methods. But how can you stay at the forefront of these developments and make your business flourish?

  • Thought Leadership Strategy: How to Craft a Powerful Bio July 2021

    Thought Leadership Strategy: How to Craft a Powerful Bio July 2021

    How does your professional biotechnology complement your method of thinking? Is it like a quiet wingman who lets you hang? Or is it rather a trustworthy buddy who loudly shouts your thanks to others? When done correctly, an organic substance undergrounds your company objectives and drives people to reach you.

  • Top 5 Press Release Components That Will Boost Your B2B Marketing

    Top 5 Press Release Components That Will Boost Your B2B Marketing

    It's far easy, to dismiss this relic because the press release is nearly as old as Methusalah.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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