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Business - Build, Expand & Manage Your Company - Page 12

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

  • What is B2B Marketing SAAS?

    What is B2B Marketing SAAS?

    B2B SaaS represents software as-a-service business-to-business. It includes cloud-based software used by firms for different functions such as accountancy, office productivity, customer relationship management (CRM) etc. Companies commonly subscribe and pay for B2B SaaS solutions, usually on a monthly or annual basis.

  • How To Accelerate Your Thought Leadership Strategy With Facebook Live?

    How To Accelerate Your Thought Leadership Strategy With Facebook Live?

    Streaming Facebook Live content has skyrocketed in popularity, owing to social platforms' increased support for live streaming capabilities and rising audience interest in video events that are more interactive and less censored than normal pre-produced material.

  • How To Earned Media And Get Attention?

    How To Earned Media And Get Attention?

    The competition for earned media attention is strong. Your small business fights for customers' attention with Fortune 500 corporations, direct rivals, and even mom and pop shops. When the various alternatives for your broken attention, such as social media, email, text message, and blogs, fail you, you may ask what else is available.

  • What Is Personal Branding And How To Use It For Business?

    What Is Personal Branding And How To Use It For Business?

    If you believe that personal branding just helps you, you are incorrect. It's a plan with far-reaching implications. To understand why to let us first define personal branding and then look at how a personal brand may help our business.

  • How to Maximize Your Public Relations Strategy For Massive Growth

    How to Maximize Your Public Relations Strategy For Massive Growth

    In the age of digital marketing and growth hacking, it seems weird to discuss something as old-fashioned as a public relations strategy. After all, wasn't the whole goal of this "new media" thing to get rid of the old gatekeepers and allow businesses to communicate directly with their customers?

  • 5 Benefits Of Working With B2B PR Agency For Your Business 2021

    5 Benefits Of Working With B2B PR Agency For Your Business 2021

    Business-to-business (B2B) firms — those that sell to other businesses rather than consumers – account for a sizable portion of our country's economic activity.

  • How Small Business Can Develop A Thought Leadership In PR?

    How Small Business Can Develop A Thought Leadership In PR?

    Thought leaders are well-informed experts in their professions. Becoming a thought leader in one's field may open the door to various chances for company growth for small business owners.

  • 9 Effective Ways To Think Big In Your B2B PR Business

    9 Effective Ways To Think Big In Your B2B PR Business

    It is not simple to realize the huge concept. Time, discipline, money, and a long-term commitment are all required.

  • Overcoming The 5 Barriers To Value-Based Pricing In B2B Business

    Overcoming The 5 Barriers To Value-Based Pricing In B2B Business

    One of the most essential issues in every B2B firm is, "How will I price my product or service?" While this may appear to be a straightforward question on the surface, it offers up several price options. Today, we'll concentrate on one specific method: value-based pricing.

  • 15 Small Business PR Strategies To Save Money

    15 Small Business PR Strategies To Save Money

    Small business owners confront a variety of distinct challenges that entrepreneurs of larger, more established companies do not. The most serious concern? Budgeting.

  • Want The Best And Effective PR? You Must Avoid These 10 Biggest PR Mistakes

    Want The Best And Effective PR? You Must Avoid These 10 Biggest PR Mistakes

    In any business, public relation is an important topic. You will not be able to achieve your business objectives unless you implement an effective public relations strategy.

  • 10 Tips For Effective B2B Small Business Marketing In Social Media

    10 Tips For Effective B2B Small Business Marketing In Social Media

    If you work on a small marketing team, are the single marketing person at your firm, or manage all aspects of your organization, you understand what it's like to wear several hats.

  • PR And Marketing: Steps On How To Write And How To Achieve Success In Communication Strategy

    PR And Marketing: Steps On How To Write And How To Achieve Success In Communication Strategy

    A communications plan is intended to assist you and your organization in effectively communicating and meeting fundamental organizational objectives.

  • Everything You Must Know About Business-To-Consumer (B2C)

    Everything You Must Know About Business-To-Consumer (B2C)

    Business-to-consumer marketing, or B2C marketing, refers to the techniques and strategies used by a corporation to promote its products and services to individual individuals, including the creation, advertising, and sale of items for customers to use in their daily life.

  • 5 Differences Between B2B And B2C

    5 Differences Between B2B And B2C

    A B2B company provides services or goods for other companies or for "Business-to-Business" companies. The company sells directly to individual consumers a B2C ("business-to-consumer"). They are two different business models, one being companies and the other being direct to consumers. They serve various types of clients.

  • Everything You Need To Know About Digital Marketing Funnel

    Everything You Need To Know About Digital Marketing Funnel

    As much as Digital Marketing provides several benefits to businesses in terms of influencing consumers, it is essential to keep educated about the key ideas and tactics that are part of these communication activities in the online media.

  • 9 Key Resources For B2B Business In The Marketing Industry

    9 Key Resources For B2B Business In The Marketing Industry

    For the B2B industry, content marketing is especially important. It not only makes a website more accessible and searchable for useful and personalized contents, it also establishes brand credibility and leads customers in a marketing funnel. With 89 percent of B2B organizations in North America initiating or maintaining their Content Marketing strategy this year, B2B Marketers and lead B2B enterprises recognize how critical content is for their business objectives. But these B2B marketers' maturity levels vary.

  • 11 Steps To Becoming An Exceptional B2B Thought Leader

    11 Steps To Becoming An Exceptional B2B Thought Leader

    There is a major distinction between consumer marketing (the things Coke, Disney, Ford and other great brands see every day) and commercial marketing (B2B or business to business). Leadership is the main aspect of this distinction. Pension management is the aim to obtain positions in B2B as thought leaders by the most effective companies.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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