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Business - Build, Expand & Manage Your Company - Page 12

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

COPYRIGHT_MARX: Published on https://marxcommunications.com/business/page-12/ by Keith Peterson on 2022-05-02T12:00:54.084Z

  • 5 B2C Tactics That Are Sure To Boost Your B2B Marketing Strategy

    5 B2C Tactics That Are Sure To Boost Your B2B Marketing Strategy

    B2C and B2B marketing have become weird bedfellows in what seems like the blink of an eye. The gap between the two disciplines has narrowed, and we must jump on board. Let's have a look at how you may bridge this gap in your B2B firm and benefit from B2C strategies.

  • Top 20 PR Trends That Will Bring Success In 2022

    Top 20 PR Trends That Will Bring Success In 2022

    Over the last few years, the public relations (PR) sector has been under increased scrutiny. Consumers expect more from companies than ever before, and the growth of cancel culture means that avoiding a public relations disaster is more vital than ever.

  • 9 Effective Public Relations Strategies

    9 Effective Public Relations Strategies

    Every company or organization has a unique narrative to tell, and a good public relations, or PR, strategy is frequently overlooked as one of the instruments for sharing it.

  • What Is PR Stunt?

    What Is PR Stunt?

    A PR stunt is a planned event in marketing that is intended to draw the public's attention to the event's organizers or their cause. Publicity stunts can be professionally planned or staged by amateurs. Advertisers and celebrities, most notably sportsmen and politicians, routinely use such events.

  • Top 19 B2B PR Mistakes You Must Avoid In 2022

    Top 19 B2B PR Mistakes You Must Avoid In 2022

    Have you ever been in a conversation with someone who treats you like a kindergarten student? We've all done it, and if you're anything like me, it's one of the quickest ways to elicit an inner eye roll. It's as aggravating to be spoken to in a language that only a literary Ph.D. would comprehend.

  • Top B2B Marketing Secrets Revealed In 2022

    Top B2B Marketing Secrets Revealed In 2022

    It's difficult to master effective marketing. Marketers have to think about a lot of things when they come up with a marketing plan, like how much money they have and how they want to reach their customers. Your audience, on the other hand, is the most important factor in good marketing.

  • What Is 5W Public Relations

    What Is 5W Public Relations

    5WPR is a full-service public relations firm that works with established and emerging brands, corporations, global interests, national organizations, consumer companies, start-ups to unicorn technology companies, high-profile individuals, regional businesses, and others to define and achieve their strategic public relations objectives.

  • What Is B2B Demand Generation?

    What Is B2B Demand Generation?

    The distinctions between sales and marketing are frequently blurred in the B2B industry. What is the challenge? Teams are frequently unique, with each having its own set of challenges, making collaboration difficult. As a result, the field of B2B demand generation has emerged.

  • What Is A Supply Chain?

    What Is A Supply Chain?

    A supply chain is a network that connects a firm with its suppliers in order to manufacture and deliver a specific product to the end user. Different activities, people, entities, information, and resources are all part of this network.

  • PR Measurement - 12 Expert Guides

    PR Measurement - 12 Expert Guides

    Your PR measurement is important — it's like your car's dashboard, alerting you when you're driving too fast or need to check your oil. But how can you determine which PR indicators are crucial to your overall strategy?

  • Why Should You Be Doing PR? 8 Reasons Why Public Relations Is Beneficial

    Why Should You Be Doing PR? 8 Reasons Why Public Relations Is Beneficial

    Mad Men is often cited as the sole source of information about public relations (PR). The vast majority of people have a general sense of what public relations is and how it may benefit a firm. However, few people are aware of the full extent of its impact.

  • B2B Mobile Marketing - Best 8 Ways To Attract Buyers

    B2B Mobile Marketing - Best 8 Ways To Attract Buyers

    You can't help but notice that more eyes are drawn to smartphone devices these days than to actual surroundings. While this can be irritating, if not downright nasty, while you're chatting to someone, it also works in your favor when it comes to mobile marketing. Are you ready to go mobile?

  • What Does PR Mean In Stocks

    What Does PR Mean In Stocks

    There are numerous elements that could influence the company's stock values. First and foremost, there are economic considerations, which include measures such as interest rates, inflation, and deflation, as well as economic and political shocks, or changes in the country's economic policies.

  • 4 Types of Field Marketing Campaigns

    4 Types of Field Marketing Campaigns

    Field marketing is a type of marketing in which companies get their products in front of customers "in the field," such as at retail stores, events, college campuses, and public places. Promotions, demos, and direct sales are examples of field marketing initiatives.

  • What Is A PR Campaign?

    What Is A PR Campaign?

    Public relations (PR) is a strong tool for connecting with your target audience, and developing the right campaign and executing it correctly has never been more vital.

  • B2B PR 2022 - The New Rules

    B2B PR 2022 - The New Rules

    Based on our experience working in and with emerging and established B2B technology firms, here are the guidelines for executing a successful technology marketing plan.

  • Stretch Your B2B PR Budget By Display Press - 3 Easy Ways

    Stretch Your B2B PR Budget By Display Press - 3 Easy Ways

    You've put forth a lot of effort to get press coverage. You've nailed your public relations effort! So, what's next? Do you merely hope and pray that your publicity won't be fleeting and forgotten? Certainly not!

  • How to Successfully Launch a New B2B Product

    How to Successfully Launch a New B2B Product

    Launching a new product or service for a B2B company is no easy task. It's critical to take your time and plan out your new offering's introduction one step at a time. That said, the hard part is over—your new product or service is now complete—and the fun is just getting started.

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    About The Authors

    Keith Peterson

    Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.