If you've ever read a blog post, you've read something from an expert in their field who is a "thought leader."
If the blog post was well-written, you probably learned something useful and had a good impression of the writer or brand that made the content.
Blogs are a great way for anyone to connect with their audience and get a lot of benefits, like free traffic from search engines, promotional content for social media, and recognition from a new audience you haven't reached yet.
If you've heard of blogging but don't know where to start, you no longer have an excuse.
COPYRIGHT_MARX: Published on https://marxcommunications.com/building-blocks-of-a-blog/ by Keith Peterson on 2022-07-19T08:47:45.646Z
Blog marketing is using a blog to reach the people you want to buy from your home business.
At first, business owners kept their blogs separate from their websites, but now it's easy to combine the two to make them easier to manage and for visitors to find.
Many business owners use WordPress or another blogging platform for both their website and their blog.
Also, as blogging has become easier and more popular, many people have built businesses around it instead of starting with a business and then adding blogging.
Some food blogs, for example, are businesses in their own right.
Check to see if your web host has a platform for blogging.
This will let you start the blog right from your own website, and people will be able to easily move between the blog and your other pages.
If you don't already have a website, look for a web hosting service that comes with a blogging platform.
Most of these are easy to set up, easy to use, and quick to manage.
Blogging isn't just a matter of spilling your same sales messages over and over.
A successful blog gives people information about the industry, answers many of their common questions, and helps them make better decisions.
So, if you're a plumber, you might write about:
- Simple DIY repairs
- How to avoid common plumbing scams
- How to save on your water bill
These are useful topics for everyone, and bring a lot of interest to your business without trying to sell them anything.
Write your blog like you know what you're talking about.
This doesn't mean you talk down to the audience; it just means you set yourself up as the person to go to for information on the topic.
Read other blogs in your field and offer helpful advice in the comments.
Be the one in charge.
You can blog every day, three times a week, or once a week, but you should always blog regularly.
Over time, you'll get a following, and they'll expect you to write.
Also, people who might need your services will remember you.
When someone goes to your blog and sees that the last post was over a month ago, they wonder if you are still in business.
If you don't like writing and don't know much about the web, blogging is a chore.
If you want to keep up with regular blogging, you might want to hire a professional writer, or at least an editor to check your posts for mistakes.
Spelling and grammar mistakes make you look less trustworthy.
Even if the headline doesn't grab the reader's attention, good images will.
Add photos to make your point clearer, to show off your staff, to help customers recognize your trucks, or just to make the text more interesting to look at.
You can add some of your own company photos and logo, as well as high-quality photos and images from Flickr or Google Images.
Here is where a lot of companies fail to make their blogs work.
You might get a few clicks on your blog posts now and then, but to really get people interested, you need to use social media.
Set up a Facebook page, a Twitter account, a Google Plus account, a LinkedIn account, and any other social media accounts you want, and link them to your blog.
Put your new posts on the news feeds of all your social media accounts every time you make one. This gives each blog post several ways to get the word out.
Lastly, make sure that each blog post is something that your company can be proud of.
Don't post something just because it's Tuesday.
Put up information that is useful and that people will want to read and share.
Structure your blog posts carefully.
Consider your blog's layout and format.
Effectively separate your points by using headings.
This manner, readers can find the section(s) that interest them without reading the whole blog.
Like a story, a blog should have a beginning, middle, and end — state what you're going to say, then say it again.
Remembering these two factors shows your readers that you respect their time and demands and aren't merely rushing stuff for SEO.
Few people love reading dense chunks of text.
Use pictures, graphics, polls, and videos to break this up.
Make sure your cues are relevant to your blog content for quality information in multiple forms.
A photo, graphic, or video can reinforce your content, while a poll allows readers interested in the blog's topic to weigh in.
Implement sharing options to give your blog article a fresh lease on life.
The blog's text, photographs, and videos should be pinnable on Pinterest and tweetable.
The blog content should be shared on social media to reach a larger audience and link back to your website to acquire outside visitors.
This is a black hat SEO tactic, therefore a link to the blog post can help avoid duplication.
Your blog is one of the millions posted daily.
Arm it with SEO to help it get an audience.
By making sure it's over 300 words, has a target keyword/term, is free of spelling and grammar errors, and renders effectively on mobile devices.
If you don't think how your blog article will perform and be found, it will flounder.
Information marketing focuses on developing and distributing valuable, relevant, and consistent content to attract and maintain a clearly defined audience and drive profitable consumer action.
A successful and effective marketing campaign is the result of many things coming together: in-depth research, strategic planning, calculated media placement, the right message, creative execution that fits the message, and analysis.
It's part of a content marketing plan to boost brand visibility, consumer involvement, web traffic, and viewership.
It involves finding the right material in newsfeeds, blogs, social media influencers' posts, and email newsletters.
Content marketing has become one of the most important things for businesses to do.
It helps them come up with and share useful, consistent, and relevant content that will attract and keep a certain audience.
But before you can see how content marketing can help you, you need to know how it works.
That's too complicated to explain in a couple of sentences, unfortunately.
But you can use different methods to figure out what content marketing is and how your business can benefit from it.
In this article, we talked about the building blocks of a blog.