You must realize that there’s a huge need for you to boost your LinkedIn for personal branding during the pandemic.
In today’s digital age, personal brandinghas become increasingly important, especially during the COVID-19 pandemic when online networking has become the primary mode of communication.
One platform that has seen a surge in usage during this time is LinkedIn.
LinkedIn is a powerful tool that can help you establish your personal brand and expand your professional network.
Maintaining your personal brand during COVID-19
Personal brandingrefers to the way individuals promote and present themselves to the world, creating a distinctive image and reputation for themselves.
It involves highlighting one’s unique qualities, values, and skills to create a consistent and recognizable personal identity.
By showcasing their unique strengths and qualities, individuals can differentiate themselves from others and position themselves as experts in their field.
It can lead to:
- increased opportunities for careeradvancement
- higher salaries
- more fulfilling work
That’s why you need to boost your LinkedIn for personal branding during the pandemic because the competition in the job market became even tougher.
In addition, personal branding can help individuals do the following:
- build stronger professional networks
- establish credibility and trust with others
- gain a greater sense of confidence and self-awareness
It can also serve as a tool for personal growth and development, encouraging individuals to identify and work towards their goals and values.
The COVID-19 pandemic has significantly affected the job market, and many people have lost their jobs or experienced a reduction in work hours.
Social mediaplatforms such as LinkedIn has become even more valuable, as validated by two researchers from the Megatrend University in Serbia.
In their research work, which appears in the book Thematic Proceedings: The Impact of the Covid 19 Pandemic on Economy, Resources, and Sustainable Development, Radoslav Baltezarevic, the vice-dean for Graduate Studies and Scientific Research and Ivana Baltezarevic, an assistant professor in Communication, wrote:
Personal branding has proven to be very useful in career development in social media, especially in the difficult conditions caused by the Covid-19 pandemic.- Radoslav Baltezarevic and Ivana Baltezarevic
As a result, you must boost your LinkedIn for personal branding during the pandemic. Personal branding has become increasingly important during this timefor several reasons:
1. Standing out in a competitive job market
With more people looking for work, competition for jobs has become even more fierce.
Personal branding can help individuals stand out from other candidates by showcasing their unique skills and experience.
2. Building trust and credibility
In times of uncertainty, people are more likely to trust individuals and businesses that have a strong brand presence.
By building a strong personal brand, individuals can demonstrate their expertise and build trust with potential employers or clients
3. Creating new opportunities
Personal branding can open up new opportunities for individuals, such as speaking engagements, collaborations, or networking events.
These opportunities can help individuals expand their network and find new job opportunities.
4. Adapting to a changing job market
The pandemic has caused significant changes in the job market, and personal branding can help individuals adapt to these changes.
With that said, the need to boost your LinkedIn for personal branding during the pandemic has never been more apt that during this difficult time.
The future of work after COVID-19
LinkedIn is a social media platform designed specifically for professionals.
Through it, users can:
- create profiles
- connect with other professionals
- share content
- find job opportunities
Personal branding on LinkedInrefers to the process of establishing and promoting one’s professional identity and reputation on the platform.
Find out why and how you should boost your LinkedIn for personal branding during the pandemic.
LinkedIn is important for personal branding for several reasons:
a. Professional networking
LinkedIn is a social networking platform that connects professionals across various industries.
By creating a LinkedIn profile, individuals can connect with other professionals in their field, showcase their skills, and build their professional network.
If you boost your LinkedIn for personal branding during the pandemic, you can increase your chances of being discovered by potential employers.
b. Reputation management
LinkedIn provides individuals with a platform to create a professional online presence.
By posting articles, sharing industry news, and engaging with other professionals, individuals can establish themselves as thought leaders and experts in their field.
c. Job search
LinkedIn is also a valuable resource for job seekers. Many recruiters and hiring managers use LinkedIn to search for potential candidates.
d. Brand awareness
LinkedIn allows individuals to showcase their personal brand and highlight their unique skills and experiences.
By consistently sharing content and engaging with other professionals on the platform, individuals can increase their visibility and build brand awareness.
With all these things considered, you should boost your LinkedIn for personal branding during the pandemic.
Writing a personal brand statement on LinkedIn is a great way to differentiate yourself from other professionals in your industry and showcase your unique skills and strengths.
Here are some steps you can follow to write an effective statement to boost your LinkedIn for personal branding during the pandemic:
a. Define your brand.
Think about what makes you unique as a professional.
Consider your skills, experiences, and values. What sets you apart from others in your industry?
b. Identify your target audience.
Who do you want to attract with your personal brand statement? Consider the industry, job function, and level of experience of your target audience.
c. Craft your statement.
Keep it concise and compelling.
Use your defined brand and target audience to craft a statement that summarizes who you are as a professional and what you bring to the table.
Here’s an example template to help you get started:
As a [profession], I [unique value proposition]. With [number of years] of experience in [industry], I have developed a strong skill set in [key skills]. My passion for [values] drives me to [action]. I am committed to [goal].- author's sample template
d. Review and refine.
Once you have drafted your personal brand statement, review it to ensure it accurately represents your brand and effectively communicates your message.
Refine your statement as needed until you are satisfied with the final version.
Here are some tips on how toimprove your LinkedIn profile for personal branding during the COVID-19 pandemic:
1. Optimize your profile.
Make sure your profile is complete and up-to-date, including the following:
Use keywords related to your industry and profession so that recruiters and potential clients can find you easily.
2. Update your profile picture.
Use a professional headshot as your profile picture. Make sure it’s a high-quality image and that you're dressed appropriately.
3. Highlight your accomplishments.
Use your experience section to showcase your achievements, such as the:
- projects you’ve completed
- awards you’ve received
- results you’ve achieved
4. Share relevant content.
This will definitely boost your LinkedIn for personal branding during the pandemic as people will spend more time online.
Share articles, videos, and other content related to your industry or profession. This will show that you’re knowledgeable and passionate about your field.
5. Engage with your network.
Like, comment, and share other people’s posts to build relationships and stay top of mind.
Also, don’t be afraid to reach out to people in your network for advice or support.
6. Use LinkedIn Learning.
Take advantage of LinkedIn’s online courses to learn new skills and stay up-to-date with industry trends.
This will also demonstrate to others that you’re committed to professional development.
7. Be mindful of your tone.
During the pandemic, it’s important to be sensitive to the challenges that many people are facing.
Be positive and empathetic in your posts and messages, and avoid coming across as tone-deaf or self-promotional.
You can measure it through the following:
- profile views (the number of profile views you receive)
- engagement (e.g., likes, comments, and shares on your posts, the number of connection requests you receive)
- follower growth (the number of followers you have on LinkedIn)
- referral traffic (applies when you have a website or blog)
- job offers or businessopportunities (tangible outcomes such as job offers or business inquiries and opportunities)
Below are some of them:
- incomplete or outdated profile
- using an unprofessional profile photo
- not customizing your URL
- not using keywords
- being too promotional (better strike a balance between promoting yourself and adding value to your network)
- neglecting engagement
- not proofreading (existing typos and grammatical errors)
While there is no hard and fast rule on how often you should update your profile, it’s generally recommended to do so at least once every three to six months.
With over 740 million LinkedIn members in more than 200 countries and territories, you surely must boost your LinkedIn for personal branding during the pandemic.
LinkedIn provides a unique opportunity to showcase your skills, expertise, and accomplishments to a global audience.
You can optimize your profile, engage with your network, and leverage LinkedIn’s features to increase your visibility and credibility.
Explore these ways to boost your LinkedIn profile for personal branding during the pandemic for you to truly showcase your skills and expertise. Good luck!