• SEO
    • Content
  • Business
  • Social Media
  • Branding
  • Ads
  • How To

What Is The Best Time To Send B2B Email?

126Shares
63.1KViews

best time to send b2b email - Check the timestamps on the emails you've received in the last day as a small exercise. What have you discovered? I found that the majority of my emails, particularly my subscription emails, were sent between the hours of 9-10 a.m. and 5-6 p.m.

This is also not a coincidence.

While the answer to the question "When is the best time to send an email to my customers?" isn't an exact science, there are several crucial results we've identified via extensive study, and the times stated above are spot on. Continue reading to learn when, according to our research, is the optimal moment to send an email.

When is the Best Time to Send an Email? Tips for Testing Email Marketing Campaigns

When Is The Most Appropriate Time To Send An Email?

COPYRIGHT_MARX: Published on https://marxcommunications.com/best-time-to-send-b2b-email/ by Keith Peterson on 2022-05-21T21:31:27.218Z

In general, the largest click-to-open rates are at 10 a.m. (21%) and 1 p.m. (22%), with a peak around 6 p.m. The data shows when most people start or end their days, and when they have the most time to check their emails.

If you're sending emails with a deal or promotion, send them during your audience's lunch breaks because they're more likely to check their emails then.

If you're looking for more precise information on when and how to send an email, we identified some research-backed best practices.

Why Is Email Important For Your Company?

Why Is Email Important For Your Company?
Why Is Email Important For Your Company?

Automated email marketing has the potential to increase sales conversions by as much as 14 percent. It's a method to send customers one-of-a-kind offers — like product deals or newsletter updates — along with information they won't find anyplace else.

Emails should be customized to include information that your customers want to view, giving you a quick way to engage with them. Your emails should include content that your customers are interested in, such as special discounts, company updates, or new product/service releases.

How To Evaluate The Effectiveness Of Your Email Sends

How to Evaluate the Effectiveness of Your Email Sends
How to Evaluate the Effectiveness of Your Email Sends

There's something you need know first if you're asking what the optimal time is to send a marketing email. There's a lot of data on the subject with conflicting results, and one reason is that it relies on your audience and, more crucially, how you measure success.

The ideal time for people to open your emails, for example, may be different from the greatest moment for them to take action. The following is a list of the most important email metrics:

Click-through Rate

The number of persons who open a link or image in an email is referred to as the click-through rate. Because some individuals will open your email but then abandon it without engaging with it further, this number will always be lower than the overall number of emails opened.

Click-to-open Rate

The click-to-open rate is calculated by comparing the number of people who opened your email and the number of people who clicked on any links. This measure aids you in determining which material in your emails is pertinent to your recipients. CTOR is calculated by dividing CTR by the open rate and multiplying by 100%. Your click-to-open rate is 60% if your email has 200 clicks and 120 opens, for example.

Open Rate

The open rate is calculated as a proportion of the number of people that opened your email campaign. Subject lines in emails with high open rates are succinct and to-the-point. They're also well-suited to previews and preheader text.

Best Time To Send B2B Emails

Best Time to Send B2B Emails
Best Time to Send B2B Emails

According to studies, B2B emails for the ordinary 8-5 office worker should be sent at 10 a.m. on weekdays. Entrepreneurs and executives, on the other hand, open emails more frequently than the ordinary employee, therefore the day of the week has less of an impact. Based on open and click rates, Saturday at 10 a.m. is the optimal time for these people.

How Often Should You Send B2B Emails?

B2C: Consider switching from bi-weekly to weekly email distribution. 67 percent of B2C businesses send email twice to five times each month. That might fit into a bi-weekly or weekly timetable loosely. B2B: An appropriate range tends to be at least one and no more than five emails per month.

What Is The Best Day Of The Week To Send An Email?

Email marketers have usually avoided Monday's anguish and Friday's itchy-feet by sending email campaigns on Tuesday, Wednesday, and Thursday. According to MailChimp, the most popular days for sending email newsletters are Tuesday and Thursday.

Should You Send An Email On A Saturday?

Tuesdays get the most emails opened compared to any other day of the week though Saturdays may also be a good day to send email for its high open rate, according to data from Experian and analyzed by Customer.io. HubSpot found that Tuesday is the best day to send email, followed with a tie for Monday and Wednesday.

Share: Twitter | Facebook | Linkedin

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • How To Fix The Samsung Logo Boot Loop (7 Possible Solutions)

    Tech Tips

    How To Fix The Samsung Logo Boot Loop (7 Possible Solutions)

    The Samsung logo screen is often an iconic symbol of reliability and performance, but what happens when a Samsung Galaxy stuck at Samsung logo screen? A frustrating and perplexing problem indeed!

  • Is Broadcasting A Good Career Path?

    Career

    Is Broadcasting A Good Career Path?

    Broadcasting, also known as mass communication, involves transmitting information and entertainment content to a large audience through various media platforms, including television, radio, and the internet. It is a dynamic and ever-evolving field that offers exciting opportunities for those looking to pursue a career in it. But is broadcasting a good career path? Let's take a closer look

  • Transformer Response Optimization - Techniques For Improved Performance

    SEO

    Transformer Response Optimization - Techniques For Improved Performance

    The Transformer model has been widely used for response generation due to its ability to capture long-range dependencies and produce high-quality responses. Transformer response optimization is a technique used to improve the quality of generated responses.

  • Off-Page SEO Hacks - Drive More Traffic To Your Website

    SEO

    Off-Page SEO Hacks - Drive More Traffic To Your Website

    If you are looking to improve your website's ranking on search engine results pages (SERPs), you need to focus on both on-page and off-page SEO. While on-page SEO includes optimizing your website's content and structure, off-page SEO is about improving your website's authority and credibility on the internet. In this article, we will discuss some off-page SEO hacks that can help you boost your website's ranking.

  • Understanding SEO Poisoning - Protecting Your Online Security

    SEO

    Understanding SEO Poisoning - Protecting Your Online Security

    Search Engine Optimization (SEO) poisoning is a type of attack that involves manipulating search engine rankings to drive traffic to malicious websites. This tactic is used by cybercriminals to spread malware, steal personal information, and conduct phishing attacks. In this article, we will explore what SEO poisoning is, how it works, and what you can do to protect yourself.

  • Top 12 Proven Ideas To Make Money On TikTok

    Money

    Top 12 Proven Ideas To Make Money On TikTok

    Are you ready to turn your TikTok addiction into cold, hard cash? Well, you're in luck because today we're going to be discussing how to make money on TikTok! Yes, you read that right - you can actually get paid for scrolling through your For You Page and creating content that makes people laugh, cry, or dance like crazy.

  • What Is A Zero-Based Budget, And How Do I Utilize One?

    Money

    What Is A Zero-Based Budget, And How Do I Utilize One?

    Are you tired of feeling like your money is disappearing into a black hole? Do you find yourself struggling to make ends meet at the end of the month, despite your best efforts? If so, it's time to try a different approach: zero based budgeting!

  • What Do Transportation Jobs Pay?

    Career

    What Do Transportation Jobs Pay?

    Transportation jobs are an essential part of the economy, as they ensure that goods and people are moved efficiently from one location to another. Whether you're interested in becoming a truck driver, a pilot, or a railway worker, you may be wondering what do transportation jobs pay. In this article, we'll explore the salaries and job outlooks for some of the most common transportation jobs.

  • SEO Vs Web Developers - What Is Their Difference?

    SEO

    SEO Vs Web Developers - What Is Their Difference?

    In the world of website development, there are two key players that are essential for the success of any website: SEO vs web developers. While both are important, they often have different goals and objectives, which can sometimes lead to conflict.

  • Entity SEO - Why Every Business Needs To Implement It

  • IPhone Speaker Broken Or Not Working? Let's Fix It With 8 Ways

  • Nintendo Switch Controller Not Connecting? How To Fix It

  • Is Data Entry A Good Career Path?

  • Enterprise SEO Trends - What You Need To Know