What Is The Best Time To Send B2B Email?
Check the timestamps on the emails you've received in the last day as a small exercise. What have you discovered? I found that the majority of my emails, particularly my subscription emails, were sent between the hours of 9-10 a.m. and 5-6 p.m.
This is also not a coincidence.
While the answer to the question "When is the best time to send an email to my customers?" isn't an exact science, there are several crucial results we've identified via extensive study, and the times stated above are spot on. Continue reading to learn when, according to our research, is the optimal moment to send an email.
In general, the largest click-to-open rates are at 10 a.m. (21%) and 1 p.m. (22%), with a peak around 6 p.m. The data shows when most people start or end their days, and when they have the most time to check their emails.
If you're sending emails with a deal or promotion, send them during your audience's lunch breaks because they're more likely to check their emails then.
If you're looking for more precise information on when and how to send an email, we identified some research-backed best practices.
Automated email marketing has the potential to increase sales conversions by as much as 14 percent. It's a method to send customers one-of-a-kind offers — like product deals or newsletter updates — along with information they won't find anyplace else.
Emails should be customized to include information that your customers want to view, giving you a quick way to engage with them. Your emails should include content that your customers are interested in, such as special discounts, company updates, or new product/service releases.
There's something you need know first if you're asking what the optimal time is to send a marketing email. There's a lot of data on the subject with conflicting results, and one reason is that it relies on your audience and, more crucially, how you measure success.
The ideal time for people to open your emails, for example, may be different from the greatest moment for them to take action. The following is a list of the most important email metrics:
The number of persons who open a link or image in an email is referred to as the click-through rate. Because some individuals will open your email but then abandon it without engaging with it further, this number will always be lower than the overall number of emails opened.
The click-to-open rate is calculated by comparing the number of people who opened your email and the number of people who clicked on any links. This measure aids you in determining which material in your emails is pertinent to your recipients. CTOR is calculated by dividing CTR by the open rate and multiplying by 100%. Your click-to-open rate is 60% if your email has 200 clicks and 120 opens, for example.
The open rate is calculated as a proportion of the number of people that opened your email campaign. Subject lines in emails with high open rates are succinct and to-the-point. They're also well-suited to previews and preheader text.
According to studies, B2B emails for the ordinary 8-5 office worker should be sent at 10 a.m. on weekdays. Entrepreneurs and executives, on the other hand, open emails more frequently than the ordinary employee, therefore the day of the week has less of an impact. Based on open and click rates, Saturday at 10 a.m. is the optimal time for these people.
B2C: Consider switching from bi-weekly to weekly email distribution. 67 percent of B2C businesses send email twice to five times each month. That might fit into a bi-weekly or weekly timetable loosely. B2B: An appropriate range tends to be at least one and no more than five emails per month.
Email marketers have usually avoided Monday's anguish and Friday's itchy-feet by sending email campaigns on Tuesday, Wednesday, and Thursday. According to MailChimp, the most popular days for sending email newsletters are Tuesday and Thursday.
Tuesdays get the most emails opened compared to any other day of the week though Saturdays may also be a good day to send email for its high open rate, according to data from Experian and analyzed by Customer.io. HubSpot found that Tuesday is the best day to send email, followed with a tie for Monday and Wednesday.