To get your website to the top of Google or other search engines, you have to keep your knowledge of the best search engineoptimization practices and ideas up-to-date and use them.
What you knew about SEOyesterday might not be enough for what you need to know today.
Search engine optimization is quickly becoming a very complicated field of digital work.
If you want your website to be at the top of Google or other search engines, you have to keep learning about the best ways to do things and the main ideas behind it.
SEO practices help make sure that people who use search engines to find products and services like yours can find your web pages.
Also, it can give you a strong advantage over other top competitors in your niche.
Even if you hire an SEO agency or consultant to do SEO work on your website, it's still important to understand the most important parts of the process.
So, you can understand what they suggest and only spend moneyon the best services for your own website.
Beginners might think that SEO is hard to understand, but it's really just a strategic way to learn how Google's technology and algorithms work and then use that knowledge to make high-quality content.
You can't get a degree in SEO.
SEO books are quickly out of date.
Also, there are hundreds of thousands of people who call themselves "SEO experts," but far fewer who actually know what they're talking about and can put it to use.
And you can't throw a spreadsheet without hitting an article about SEO that is either misleading or just plain wrong.
So, how do you find out more about SEO?
The good news is that there are places where you can always find reliable, useful, and well-researched information.
This industry blog has been around since 2003 and talks about all things SEO and more (PPC, content, etc.).
You can find out what's new in SEO, what Google is changing in its algorithms, and more.
It keeps up its Ask an SEO column, which it started in 2016.
All of the opinions come from the top online marketing experts, who give in-depth advice on how tomake content that internet users like.
This blog has been a helpful SEO tool since 2003.
It was created by Aaron Wall, who has years of experience in the field.
The site is all about giving you do-it-yourself tips to improve your ranking, and they are always getting new ones.
The people who made an important SEO plugin for WordPressalso have a blog with SEO tips and tricks.
It has a great catalog with sections like SEO Basics and Top SEO Guides.
The step-by-step guides here cover things like keyword research, local search, e-commerce, blogging, and more.
It used to have a section called "Ask Yoast," which has been taken down.
This section had about 73 SEO-related questions that you don't want to miss.
A news-style site that talks about not only Google but also how Yahoo, Bing, and other search engines are improving their search algorithms.
It was started in 2004 and has a lot of SEO resources, such as old interviews, the latest news, etc.
SEO Theory is a must-read for everyone.
Most of it was written by marketing expert Michael Martinez.
There are blogs here all the time, and they are all about core SEO topics.
You will learn how different changes to a website affect its ranking, and the best part is that you can use these ideas in your own way.
It comes with an SEO Glossary that will help you when you use technical SEO.
SEO is the focus of HubSpot's first season of Skill Up.
In this series, Matthew Howells-Barby, the director of acquisition at HubSpot and co-founder of Traffic Think Tank, and Jorie Munroe, a professor at the Academy, talk about everything a search-focused marketer or SEO needs to know this year.
They start with searcher intent, then move on to modern ranking and conversion strategies, talk about international SEO, share successful link-building plays, and end with the future of SEO.
Not bad for content that lasts less than six hours.
This show is for people who don't know much about SEO.
It will introduce you to SEO concepts and best practices without giving you too much information.
Each episode talks about more than one thing.
If you're just starting out, this is a good choice.
On this podcast, SEO expert and consultant Dan Shure talks to both well-known people in search and newcomers.
Former guests include AJ Kohn, Dawn Anderson, Marie Haynes, Barry Schwartz, Kevin Indig, and more.
And, as the lineup shows, Experts on the Wire covers a wide range of topics, from mobile-first indexing and structured data to unique link-building strategies and SEO for the music industry.
Most of the episodes are between an hour and an hour and a half long.
There are more than 110 episodes in the archive right now, so if you like this show, you have a lot to listen to.
Do you see SEO as just one piece of the puzzle?
It's possible that Authority Hacker is the podcast for you.
Gael Breton and Mark Webster, who run the show, use a lot of what they have learned from running successful online businesses.
You'll learn how to get people to visit your store or website, keep those people coming back, and turn them into customers.
Breton and Webster give a lot of SEO tips, but they also give a lot of general advice, such as how to hire a good team, choose a niche that is growing, and set your own salary.
Some of the most technical SEO videos you have ever seen are in these free videos, which were made by Google's own webmaster team.
SEO is the subject of six of our ten most-watched videos.
At least once a week, they share a new video about marketing, and most of the time, it has something to do with SEO.
Every Monday, they post a new video, so don't forget to subscribe and turn on notifications so you don't miss it.
Ricky Kesler and his team run the YouTube channel Income School.
Their goal is to teach SEO, as well as internet marketing, blogging, and YouTube.
Many of the best videos on Income School are about SEO, and some of them are up to an hour long.
Whiteboard Friday is the biggest SEO video by far.
Even though Moz's founder Rand Fishkinhas moved on to other things, the team still makes or finds a 15-minute video every week.
The videos range from ones that are easy for beginners to ones that look advanced but aren't.
Usually, "free" and "conference" don't go together, but BrightonSEOgives away thousands of free tickets every six months through a lottery.
The conference is held twice a year in Brighton, England.
It is likely one of the biggest SEO conferences in the world, with more than 4,000 attendees and some of the most innovative speakers in the field.
MeetUp is a social networking site that helps people get together in person.
It has a lot of SEO-related groups.
If you live in a big city, there's a good chance that one is already close by.
If not, what?
Why don't you be the one to start it?
You can join two active communities on Reddit: Big SEO (r/bigseo) and Search Engine Optimization: The Latest SEO News (r/SEO).
WebmasterWorld is one of the SEO forums that has been around the longest. Discussion threads there are mostly about improving the user experienceon websites and talking about Google updates, among other things.
SEO can be learned in as little as one to three months, but it can take as long as six to eighteen months to learn it well.
How long it takes to learn SEO depends on how much time you can spend each day learning about SEO.
SEO is not as hard as people make it out to be. You can do 95% of the work with 5% of the effort, and you do not need to hire a professional SEO to do it.
It will also not be hard to start ranking for well-chosen key terms.
If you can spend a couple of hours a day learning SEO, you can learn the basics in 4–8 weeks and get your first SEO job in 3–6 months.
If you study SEO full-time, you can learn the basics in as little as a week or two.
Search Engine Optimization, or SEO, is something you can learn for free.
You only need strong resources that have been written or made by SEO experts.
We've put together a list of the best resources to learn SEO above.
You can start with SEO blogs, videos, podcasts, forums, and conferences.