Best SEO Courses Online – Free & Paid Options 2023

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Mar 15, 2023

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

In the ever-evolving world of search engine optimization (SEO), staying up-to-date with the latest strategies and techniques is crucial. Fortunately, there are a plethora of online courses available to help you do just that.

In this article, we will explore the best free online SEO training courses, both free and paid, in 2023.

The Benefits Of Investing In SEO Courses For Your Business

Digital marketing 101: is it worth investing in SEO for your business?

Improve Your Website's Search Engine Ranking - One of the most significant benefits of investing in SEO courses is that it can help improve your website's search engine ranking. SEO courses teach you the best practices for optimizing your website for search engines, which can help you rank higher in search engine results pages (SERPs) and drive more traffic to your website.
Stay Up-to-Date with Industry Changes - The field of SEO is constantly changing, with search engines updating their algorithms and best practices evolving. Investing in SEO courses can help you stay up-to-date with these changes and ensure that your website is always optimized for the latest trends and updates.
Increase Your Business's Visibility and Brand Awareness - By improving your website's search engine ranking, SEO courses can help increase your business's visibility and brand awareness. When your website ranks higher on search engine results pages, it's more likely that potential customers will find your business when searching for related products or services.
Boost Your Website's Traffic and Conversions - SEO courses can also help you increase your website's traffic and conversions. By optimizing your website for search engines, you're making it easier for potential customers to find your website, which can lead to more website traffic. And with the right SEO strategies in place, you can also improve your website's conversion rate and turn more visitors into customers.

COPYRIGHT_MARX: Published on https://marxcommunications.com/best-free-online-seo-training-courses/ by Keith Peterson on 2023-03-15T09:38:18.681Z

Free SEO Courses

1. Moz SEO Training Course

Moz is one of the most trusted names in the SEO industry, and its SEO training course is no exception. This course consists of a series of video lectures covering a variety of topics, including keyword research, on-page optimization, link building, and analytics.

2. Google Analytics Academy

Logo of Google Analytics

While not strictly an SEO course, understanding Google Analytics is essential for measuring the success of your SEO efforts.

Google Analytics Academy offers free courses on a variety of topics related to analytics, including how to set up and navigate the platform, how to track user behavior, and how to analyze data.

3. Yoast SEO Training

Yoast is a popular WordPress plugin that helps with on-page SEO optimization. They also offer a free SEO training course that covers topics such as keyword research, site structure, and technical SEO.

4. HubSpot SEO Training Course

Logo of HubSpot

HubSpot is a marketing platform that offers a variety of free training courses, including an SEO course. This course covers topics such as keyword research, content optimization, and link building.

Paid SEO Courses

1. SEMrush Academy

SEMrush is an all-in-one marketing tool that offers a variety of features, including keyword research, site audits, and competitor analysis. Their academy offers a number of paid courses, including an SEO course that covers everything from keyword research to technical SEO.

2. Ahrefs Academy

Logo of Ahrefs academy

Ahrefs is another popular SEO tool that offers a variety of features, including keyword research, site audits, and competitor analysis. Their academy offers a paid course that covers a wide range of topics, including keyword research, on-page optimization, and link building.

3. SEO That Works

SEO That Works is a comprehensive SEO course created by Brian Dean, founder of Backlinko. This course covers a wide range of topics, including keyword research, on-page optimization, and link building, and also includes case studies and real-world examples.

4. The Blueprint Training

The Blueprint Training is a comprehensive SEO course created by the team at ClickMinded. This course covers a wide range of topics, including keyword research, site structure, and technical SEO, and also includes a number of bonus resources and templates.

How To Choose The Right SEO Course For Your Learning Style And Budget

How to Choose the RIGHT Keywords for SEO

With so many SEO courses available online, choosing the right one can be a daunting task. Here are some tips to help you choose the right SEO course for your learning style and budget:

Determine Your Learning Style - Everyone learns differently, so it's important to choose a course that suits your learning style. If you prefer to learn through video lectures, look for a course that offers video content. If you prefer to learn through hands-on experience, look for a course that offers practical assignments or case studies. Understanding your learning style can help you choose a course that you will enjoy and benefit from the most.
Check the Course Content - Make sure the course content covers the topics you're interested in learning. Some courses may focus more on technical SEO, while others may focus more on content optimization. Look for a course that covers the topics you're interested in and that is relevant to your business or industry.
Read Reviews and Testimonials - Before enrolling in a course, read reviews and testimonials from previous students. This can give you an idea of the course quality and whether it's worth the investment. Look for reviews that are detailed and provide specific examples of how the course helped the student improve their SEO skills.
Consider Your Budget - SEO courses can vary in price, from free courses to more expensive options. Consider your budget and how much you're willing to invest in your SEO education. Keep in mind that more expensive courses may offer more in-depth content or additional resources, but that doesn't necessarily mean they're the best option for everyone.
Look for Additional Resources - Some courses may offer additional resources such as templates, checklists, or support groups. These resources can be valuable in helping you implement what you've learned and get the most out of the course. Look for a course that offers additional resources that can help you apply what you've learned and improve your SEO skills.

Conclusion

Whether you're a beginner looking to learn the basics of SEO or a seasoned pro looking to stay up-to-date with the latest strategies and techniques, there are plenty of online courses available to help you achieve your goals.

From free courses offered by industry leaders like Moz and Google to paid courses from trusted SEO tools like SEMrush and Ahrefs, there is something for everyone. Consider your budget and learning style, and choose the course that best fits your needs. Happy learning!

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