• Business
  • SEO
    • Content
  • Social Media
  • Branding
  • Ads
  • Others

How To Find The Best B2B eCommerce Platform In 2021

5KShares
388.4KViews

The number of online enterprises is increasing in tandem with the fast expansion of digital commerce. According to Statista.com, the worldwide B2B eCommerce industry was worth USD 12.2 trillion in 2019 and was six times larger than the B2C market.

The value of the B2B eCommerce sector is expected to rise rapidly. As a result, more merchants will start up their online businesses, increasing the need for B2B eCommerce platforms.

What is B2B eCommerce Platform/Customer Portal?

What Is B2B ECommerce? 

B2B eCommerce means for Business to Business electronic Commerce, and it refers to an online transaction in which both sides are businesses.

COPYRIGHT_MARX: Published on https://marxcommunications.com/best-b2b-ecommerce-platform/ by Keith Peterson on 2021-10-28T10:19:09.980Z

In other words, a business that sells its products or services to another business is engaging in a B2B transaction.

Planning
Planning

Find The Best B2B ECommerce Platform

In terms of buying patterns, order values, volumes, and procedures, B2B eCommerce trends, requirements, and problems differ dramatically from B2C.

An excellent B2B eCommerce platform should include the following characteristics to deliver a smooth customer experience:

A Personalized Experience

Among B2B eCommerce capabilities, customized B2B catalog management is arguably the most different and distinctive. It enables sellers to personalize product catalogs for businesses, company units, divisions, and even individual buyers or clients.

Customer expectations for tailored experiences are substantially greater now, according to 73 percent of B2B executives than only a few years ago.

B2B eCommerce stores frequently fail to owe to their rigidity and use of a common template. There is no such thing as a one-size-fits-all solution when it comes to company requirements.

The ideal B2B eCommerce platform for you is one that meets your company's needs and allows you to give a personalized experience rather than simply developing based on templates.

Flexible Payment Options

B2B transactions are complicated, and making them simple necessitates a lot of specialized capability that isn't often seen in a B2C eCommerce experience. The complexity and urgency are in providing a B2C-like buying experience, with slick site design, capabilities for vast catalogs, and segmented pricing.

Flexible payments, which are an important aspect of B2B Digital Commerce Platforms, lead to a better user experience. While providing various payment methods and installment techniques, ensure that offline payment alternatives, such as credit cards, NEFT, IMPS, RTGS, and so on, are also available online.

Responsive Design

This feature is not limited to B2B platforms. Every eCommerce platform should enable responsive design in order to appropriately render your site content across numerous devices.

New-age purchasers want to switch between several ways of payment during the purchasing process, and this technology enables such behavior.

Typing
Typing

Confined Access

Some B2B companies allow pre-registered consumers or sellers to order things from their online stores or shops. If your firm sells through a network of vendors, for example, your website should be constructed such that only approved merchants can access it.

Make sure your eCommerce platform is password-protected and only accessible to consumers. You may also restrict unregistered consumers' access to certain areas of the site, implying that the landing page and product list are available to everyone.

Self-Service

The self-service purchase feature is a huge benefit in B2B eCommerce. Before completing a purchase, B2B customers want the relevant information to decide on their preferred product/solution, such as shipping details, quote approvals, and so on. Ascertain if the platform permits your eCommerce website to provide the aforementioned functionalities.

Integration With Your Other Systems

In addition to platform kinds of features, integration is an important component to consider when selecting a B2B eCommerce platform. It should interact well with your other systems since this will guarantee that your online and offline channels perform in tandem.

A well-integrated website can help you become a more efficient multi-channel vendor and provide a better client experience.

When comparing systems, consider how they will integrate with your ERP or POS system. "Will your platform be able to manage information that comes from your suppliers?" ask yourself.

Not all eCommerce systems are simple to integrate; some are more straightforward than others. It will be easier to arrange a cloud-based platform with a rich API than a self-hosted solution.

Some service providers will combine all of your systems to enable consolidated order and inventory management.

To save time and money, be sure to inquire about connectivity with your B2B eCommerce platform provider ahead of time. Don't make the mistake of investing in a completely new eCommerce platform only to discover that it cannot interact with your ERP.

While the basic B2B eCommerce characteristics described above are important to look for when selecting a platform, let's now look at some of the key questions that will help you make an educated selection.

Final Thoughts

It takes time and effort to launch a successful B2B eCommerce app. It takes time, research, and money. You must provide sophisticated features to your clients to ensure that it functions as planned.

This article has given you a general overview of how to select the best B2B eCommerce platform for your company. To create a flawless purchasing experience for B2B buyers, however, you must work with a top B2B eCommerce website development firm. They will understand your company requirements and will assist you in growing your b2b eCommerce business.

What Are B2B ECommerce Solutions?

The goal of digital B2B commerce is to provide a consistent, relevant, and personalized purchase experience. OroCommerce software is designed for mid-market and enterprise B2B organizations, whether they are new to eCommerce or need to enhance their present B2B website.

What Type Of Industries Can B2B E-Commerce Be Applied To?

What sectors may benefit from B2B e-commerce? B2B e-commerce is no longer exclusive. Anything may be sold online if there is a market for it and an appropriate platform to support it.

Share: Twitter | Facebook | Linkedin

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • Pros And Cons Of Starting A Small Business Online While In College

    Business

    Pros And Cons Of Starting A Small Business Online While In College

    Most great entrepreneurs of the last half-century were in their teens or twenties at the time of their achievements.

  • Ted Rubin Teaches You To Be Better At Marketing

    Influencers

    Ted Rubin Teaches You To Be Better At Marketing

    Ted Rubin is a very popular CMO with 516K followers on Twitter who learn from him about growth hacks, how to think of ideas without being distracted, and how to keep a relationship healthy.

  • How To See Who Blocked You On Twitter? Things You Can Try Right Now

    Social Media

    How To See Who Blocked You On Twitter? Things You Can Try Right Now

    Twitter users can change how their feed looks and filter out things they don't want to see. One thing you can do is block someone. If you're not sure how to see who blocked you on Twitter, you've come to the right place.

  • How To Turn Off YouTube Shorts Permanently In Different Ways?

    Social Media

    How To Turn Off YouTube Shorts Permanently In Different Ways?

    YouTube Shorts is one of the newest things on YouTube. How to turn off YouTube shorts? If this question bothers you, you've come to the right place.

  • How To Tag Someone On Twitter? Increase Your Engagement

    Social Media

    How To Tag Someone On Twitter? Increase Your Engagement

    Tags are another way to mention someone in a tweet on Twitter. We all know that Twitter limits the number of characters you can use in a tweet, so tagging is a good way to avoid using up extra text space. If you want to know how to tag someone on Twitter, you are in the right place.

  • Rand Fishkin - Master The Art Of SEO From The Wizard Of MOZ

    Influencers

    Rand Fishkin - Master The Art Of SEO From The Wizard Of MOZ

    Rand Fishkin has a lot to share with the Twittersphere. He was the CEO of MOZ, a well-known SEO platform, and is an entrepreneur.

  • How To Change Twitter Language On Mobile And Desktop?

    Social Media

    How To Change Twitter Language On Mobile And Desktop?

    Depending on where you live, Twitter will be set to a different language by default. If you live in the US, Canada, or the UK, it might be set to English by default. If you want to know how to change Twitter language, you are in the right place.

  • How To Delete Twitter Search Suggestions? Remove Search History

    Social Media

    How To Delete Twitter Search Suggestions? Remove Search History

    Platforms like Twitter keep track of our social media activity around the clock and use our activity history to suggest things like search prompts, products, and people you might know. If you want to know how to delete Twitter search suggestions, you are in the right place.

  • Neil Patel - 6 Lessons To Learn From The SEO Guru

    Influencers

    Neil Patel - 6 Lessons To Learn From The SEO Guru

    Neil Patel is an American business owner, consultant, and digital marketer who is known for his successful blogs, books, and businesses. Neil's success really took off after he wrote The Art of SEO, his first book.

  • How Long Can Twitter Videos Be - Make Every Second Count

  • How To See Recent Followers On Instagram? Check Who Follows You

  • Adam Grant - Lessons And Motivation From The B2B Influencer

  • Does Twitter Show Who Viewed Your Profile And How To Check It?

  • What Does A Marketing Coordinator Do And How Much They Make?