B2B Mobile Marketing - Best 8 Ways To Attract Buyers
B2b mobile marketing 8 ways to attract buyers - You can't help but notice that more eyes are drawn to smartphone devices these days than to actual surroundings. While this can be irritating, if not downright nasty, while you're chatting to someone, it also works in your favor when it comes to mobile marketing. Are you ready to go mobile?
While you would imagine a typical B2B buyer crammed inside a dark, impersonal office with a massive computer monitor in front of him, the reality is quite different.
In fact, at least 42% of B2B buyers start their research process on their mobile device. And it's not just during the morning train trip that they're browsing web sites. In fact, 49% of B2B researchers who use mobile devices do so while at work.
Furthermore, don't assume that all B2B buyers are grey-haired doyens. Nearly half of all B2B researchers are between the ages of 18 and 34, which is just another strong reason to improve your mobile marketing strategy.
Are you ready to discover how to entice mobile buyers? Let's get started!
Some of these ideas may have already been implemented. They are, however, most effective when used together. It also never hurts for your customers to see a consistent look across your entire business.
Americans spend over half of their internet time using apps rather than browsing web sites. Unless you're a major organization, there's a good chance you won't need to design your own app.
Your presence and availability in other applications, on the other hand, are critical. On any given morning commute, one or more passengers are likely to be scrolling through their Facebook or LinkedIn apps.
Are your social media accounts comprehensive and detailed? Researchers aren't interested in wasting time attempting to locate your phone number or whereabouts.
Many B2B purchasers aren't the only ones who make decisions. Furthermore, B2B purchasers have some of the most voracious appetites for excellent material.
As a result, you'll want to make sure that all of your mobile content has share buttons.
Since the April 21 Google deadline for "mobilegeddon," here is one idea that you have (hopefully!) already adopted. However, there are a few of you who are dragging their feet. You're well aware of who you are.
Now is the moment to get on board, because guess what? We haven't been able to locate you in our search results. That's correct. When I'm searching for your business or product, Google isn't as eager to provide me with your name as it is with the name of your mobile-friendly competition.
When your web pages are optimized for mobile, they load swiftly and without interruption. Do you want to double-check your speed? Try one of the free SEO and website analyzers mentioned under "Free SEO and Website Analyzers."
Check out our how-to SlideShare if you need some assistance moving mobile or aren't sure whether you're fully optimized.
What if I told you:
64 percent of decision-makers check their email on their phones?
You're in danger if your emails appear the same on a mobile device as they do on a desktop.
Subject lines in emails should be short, ideally 3-5 words.
They should also include minimal visuals to reduce the time it takes for the website to load. According to some research, viewers are happy when the load time is less than 0.1 second, whereas even a one-second wait leads them to lose their train of thought. A 10-second delay, on the other hand, is likely to lose the spectator completely!
What would life be like if Google didn't exist? What would be the source of your business? What would be the best way for customers to find you?
Now that YouTube has surpassed Google as the second most popular search engine, it's critical that you make your video presence recognized as well.
Don't worry if you're a bit camera shy. In this SlideShare, we've got some pointers for you. Take a look at it.
Before committing to a product or service, B2B buyers often undertake more research than anybody else. As a result, they need substance. Content that can be read. It should be accessible throughout their morning commute, when they're relaxing on the couch after a hard day, and when they're sharing a lunch table with their tablet.
Shorter paragraphs should be used to break up the content. Remember that if anything seems lengthy on a desktop, it will appear insurmountable on a mobile device.
Also, avoid utilizing phrases like "click to your left" in your material. On a mobile device, this might be perplexing since the spot to click may be many page scrolls down.
While the popularity of Facebook advertising has dwindled, there's no need to abandon your company page entirely. In reality, there's no need to stop using Facebook to promote your business.
Your customers use their mobile device to access Facebook, and many of them use the Facebook app to discover your company, even if it's only to look for your phone number or website address. Facebook has evolved into a modern-day version of the Yellow Pages. You must be included in the "book" so that your followers may locate you quickly.
A word of caution when it comes to Facebook:
Check to see whether you're publishing naturally rather than using a scheduler. It's possible that automated posts will never see the light of day.
While it may be tempting to acquire marketing data from your prospects using extensive forms, it is inconvenient for those looking for a speedy download. On a mobile device, keep forms brief and simple to fill out. It shouldn't be necessary to zoom in that much to input your name. Zoom in on the form to make it more readable.
In summary, B2B decision makers want high-quality, data-driven information that helps them do their jobs and live more comfortably. The kind of knowledge that helps customers solve their problems and makes them want to purchase your product or service without being "sold."
LinkedIn advertising are certainly used by a large number of B2B marketers. But it isn't the only location where they advertise. According to the CMI/Marketing Profs research, 76 percent of B2B marketers advertise on LinkedIn. However, Facebook advertising came in second, with 66 percent of B2B marketers claiming to employ them.
A transaction or commerce undertaken between two businesses, such as a wholesaler and a retailer, is known as business-to-business (B2B). B2B transactions often take place in the supply chain, when one firm buys raw materials from another for use in the manufacturing process.