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Top 10 B2B Marketing Companies in 2021

Top 10 B2B Marketing Companies in 2021

In essence, B2B marketing follows the same methods as those employed by marketers of B2C. However, the same benefits with B2B marketing are significantly harder to attain. The biggest difficulty for B2B marketers is to persuade policy-makers to choose their products or services for other companies.

Keith Peterson
Last updated: Oct 18, 2021 | Oct 13, 2021

Table of Contents

In essence, B2B marketing follows the same methods as those employed by marketers of B2C. However, the same benefits with B2B marketing are significantly harder to attain. The biggest difficulty for B2B marketers is to persuade policy-makers to choose their products or services for other companies. These folks are experts and are significantly harder to convert in their fields.

B2B marketing agencies might help you here. These range from full-service agencies to experts who specialize solely on a few things that can take care of all of your marketing. There are also specialty organizations which serve a particular sort of customer or provide all clients with a single service.

In this piece we'll list some of you'll choose from the top B2B marketing agencies. All kinds of agencies from different areas are included.

New North

We may be prejudiced to be at the top of the list. We could be quite right, too. We are here anyway, and you can do nothing about it.

For B2B companies, we do growth-oriented marketing. Work in industries such as:

  • Hardware

  • SaaS

  • Professional services

  • And more – just reach out if you’re evaluating fit.

New North logo

In particular, we focus on the creation of leads (to bring B2B companies to more customers) and not the branding (to create logos and esthetic guidance – which is helpful but not directly linked to driving). This means, tactically, that we focus on channels like:

  • Marketing of emails (newsletters, automation, list building and optimization)

  • Marketing of social media (organic social media, paid campaign creation and management)

  • Marketing of search (SEO, pay-per-click campaigns)

  • Marketing video (testimonials, service explainers, social videos)

  • Marketing of contents (blogs, ebooks, web content)

  • Development and web design

We also have extensive experience with B2B IT enterprises as a marketing agency. However, what distinguishes us most is our nimble marketing approach. You may read more here, but the main thing is to balance the long-term strategy with short-term possibilities to achieve greater results and leads.

  • CEO: Tobin Lehman

  • Founded: 2008 

  • Special customers: South States, Langner, Thermo Fisher Scientific.

310 Creative

As an income sales and marketing business situated in Los Angeles, 310 creative brands themselves. Like us, they are focused in comparison with branding on driving revenue and new business. But unlike us, their focus is mainly on leveraging HubSpot as the instrument to make this happen, as you can see from the screenshot above.

They are a partner for Platinum HubSpot, meaning they sell a monthly deal worth $7,000 via the platform.

We help brands to maximize their investment in HubSpot. In 2003, what began as an operating unit concentrating on tactical record label activities such as website campaigns and digital marketing campaigns was driven towards B2B marketing concentration in 2010. Head B2B and Platinum HubSpot Solutions Partnern are now a top marketing company.

310 Creative logo
  • Founded: 2003 

  • Chief Executive Officer: Andrew Stanton 

  • Notable customers: Viznex.

Altitude Marketing

Altitude marketing is positioned as an integrated department of marketing, which implies that it essentially does everything from trade fairs to social networks to market research. They mainly work with medium-sized, technological B2B enterprises, and they have two ways of engaging – as an outsourcing department or as an in-house marketing team.

Here's how on their own page they define their approach:

Our well-established process ensures that we can smartly integrate highly complicated thoughts into effective market positioning, attractive brand messaging and lead driving strategy. This is a fresh strategy which characterizes your brand in a market which is overwhelmed by companies which are hard to differentiate.

Altitude Marketing logo
  • CEO: Chris Leach 

  • Notable customers: Anthem, Universal Music Group

Ironpaper

Ironpaper is a B2B marketing agency that mostly focuses on lead production. Their specialty, as you can see in the screen photo above, is dealing with long-running firms.

While not like other firms on this list, Ironpaper is a Diamond Hubspot partner, which means they are on the second highest level in the programme. While they're not the trumpeter of this.

Their story is here:

Founded in 2003 in New York City, Ironpaper has been committed to help businesses develop on the Internet. Today we took this purpose to heart by our team of 50+ people. The specialized agency is Ironpaper. We concentrate on helping B2B expand remarkably. Our work extends across the limits of B2B marketing, sales, professional web design and B2B strategy.

Ironpaper logo
  • CEO Jonathan Franchell 

  • Outstanding customers: SAP, Nokia

 COHN

COHN is more widely focused on B2B marketing than some other companies; yet it also serves B2C companies in the real estate industry, medical services and lifestyle. They focus on B2B marketing. They are not surprisingly more brand-centered than many of the other firms we have covered to date. Their title is "We are developing successful brands" based in Denver, Colorado. This is a different objective than lead generation — it also actually includes internal marketing.

Here's how their strategy is described:

At COHN we design brands to maximize business performance by enabling them to communicate with their internal and external audiences.

Cohn logo
  • Founded: 2000

  • CEO: Jeff Cohn 

  • Notable clients: ComfortBuilt, AMAS

Bluetext

The website of Bluetext is minimalist and easy (which I actually kind of like). Like COHN, its branding strength is the first service they mentioned in the above screenshot. Their normal customers are somewhat larger – the DC-based company has a portfolio full of studios for Google, Adobe, CISCO, and others.

This is how their success is described:

Our senior team has conducted some of the most creative and effective campaigns to enhance exposure and demand for businesses in the major markets.

Bluetext logo
  • Founded: 2011

  • CEO: Jason Siegel

  • Notable clients: Google, Adobe, DeWalt

Bython

Indeed, Bython's a "media and marketing firm," rather than a marketing agency. What does that mean? What does that mean? Good question. - Good question. It essentially means that they focus on the creation and dissemination of content. They live in Texas, but in London and Mexico they have offices. Their main work appears to be concentrated on the campaign. In other words, they seem to be included in large brands' content production, unlike an integrated marketing organization.

Here's how their strategy is described:

We think that the correct usage at the right moment of data, technology, media and marketing can build and improve customer relationships, guarantee a high level of involvement among digitals and create a partnership.

  • Founded: 2012

  • CEO: Bhupinder Gulati

  • Notable clients: Microsoft, IBM

Brainrider

Brainrider offers a range of models of commitment. As you can see, they are working on the basis of projects, offering flexible resources and even providing help on location. In other words, sure, they are going to send someone to your workplace to work with your staff everyday. This is an interesting contrast in an industry that is mainly digital and distant (if not a commonly needed one).

They are located and offer a reasonably wide range of services in San Francisco.

Here's how their strategy is described:

Brainrider logo

We try to be your partner for the most adaptable and reactive marketing agency. We personalize a resource team to meet your goals and operational needs.

  • Founded: 2010

  • CEO: Scott Armstrong

  • Notable clients: ebay, Osler

SeeResponse

SeeResponse has developed a website that looks just like a thousand SaaS websites - and I'm sure it's because they're focused on B2B software marketing.

From your page about:

"We are a digitally knowledgeable group of fans of B2B. Our skill and experience in marketing and implementation leads to world-class marketing services for software technology companies without spending billions of dollars."

SeeResponse logo

In other words, if you want to launch a new Hip B2B app that looks great, you have to look at SeeReply.

All digital commercialing services (inbound marketing, email marketing, SEO & SEM) and some other services you might not think are available (sales appointments, sales operations).

  • Founded: 2016

  • CEO: Sheena Rijwani

  • Notable clients: Knack, BitTaxer

Yesler

Yesler's B2B tech focused. They are a full-service store, like many others on our list, thus they offer everything from sales to social media and staffing. Yeah, even the employees.

They have a system they call the 5A Framework, which stresses the need to cultivate customer advocates for long-term growth in B2B marketing. It is a sensitive thought while this is not a novel notion.

Yesler logo

Here's how their strategy is described:

Since 2012 we have been working with fast-growing technology firms to help generate income and keep customers involved in B2B marketing for their company's future.

  • Founded: 2012 

  • CEO: Mike Kichline

  • Notable clients: Amazon, Claris

What is a B2B Marketing Agency?

Maybe you think it adds up to your company costs to hire a full-stack B2B Marketing Agency, but that is worth every dollar you spend!

The value of working with a full stack marketing agency from B2B may appear to be considerable, but it is tough to hire, to hold meetings and to evaluate several companies.

You need a strategy to start by hiring a trustworthy B2B marketing agency. You will need to use your industry-specific skills to select a marketing firm that can enhance your sales and revenue.

B2B marketing refers to any strategy aimed at adding value to a company in the market. Typically, B2B is a marketing agency. A company that provides these marketing tactics and content to enterprises and organizations.

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If you're uncertain what a marketing agency looks like, stay going and see some things you need to consider in your assessment:

Cuts Down Cost        

In fact, engaging an external marketing agency might halve your marketing costs. You will have to employ a web developer, a graphic designer, an analytics expert, a technical manager and an account manager to conduct a successful marketing campaign.

However, when you hire a B2B marketing team, all the above professionals are already there. As a result, your annual staff costs are reduced.

Facilities

You must learn the credibility of an agency. Some of the greatest agencies can do all they can to earn your business income. Search for strategy, implementing plans and results of the Agency. Enter into favorable LinkedIn reviews by the Agency. Besides this, look at your marketing initiatives if they have the necessary professionals.

Culture & Worth

You must understand the culture and values of your firm before selecting any agency. It is crucial that the culture of B2B and of your firm is well aligned.

Look for a B2B marketing business that can lead you or change your company values if the culture of your brand is not yet defined. Some marketing agencies are good at modeling your brand.

Methods of Work

See how the agency is functioning. Don't search for a seller. Seek a partner instead. Sellers only carry out yet you've got a strategy from partners.

Knowledge

Many B2B marketing organizations will counterfeit it until it is done, but you cannot only rely on your words. See what they do. See what they know. - See what they know. If they have no experience, they would not meet your needs and demands. The only experience is in the world of the market.

What is B2B Customer Experience?

B2B is a "business-to-business" abbreviation, which means that you are a company and that your product or tools are made for companies instead of consumers to use. Customer service provides your customers with fast and empathic reactions when needed.

For B2B products, some examples are:

  • Dropbox

  • Mailchimp 

  • Help Scout 

  • WeWork

B2B customer service teams have additional pressure for reaction time and initial contact resolution, as B2B clients are frequently relying on the health product of a company.

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For example, if Mailchimp falls, the marketing team of a corporation might not deliver its clients marketing messages. If people can't get into the offices of WeWork, they can't work for the day.

Moreover, teams with B2B customer services are more complex. There's generally a large number in different cross-functional teams that use B2B goods together, rather than just a single contact point, as you may have in other industries.

In the context of customer service B2B, the context and customer knowledge are thus vitally crucial. More people – and consequently the customer service – also engage in the purchasing process in general.

Keith Peterson | I'm an expert IT marketing professional with over 9 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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