Case studies are a staple of modern marketers' content toolkits, and they're even more important for B2B marketers, whose buying processes are frequently lengthy and complex. Marketers rely on B2B case studies for a reason: case studies convert at the greatest rate of any content type, with 78 percent of buyers considering them while researching purchases, according to the Demand Gen Report.
Many firms stop at the established "best practice" of a static, two-page case study in the standard problem-solution-results format, despite the fact that they are ranked as the most valuable content kind.
However, as marketing expert Jay Acunzo points out, best practices have devolved into the norm.
It's time for marketers to step up their case study game in a world where 91 percent of buyers prefer material that is more visual and engaging. We gathered a few examples that deviate from the case study norm to give you a better understanding of what's possible and to motivate you to develop unique ways to interact with your buyers.
Sprinklr
COPYRIGHT_MARX: Published on https://marxcommunications.com/b2b-case-studies/ by Keith Peterson on 2021-11-18T22:54:00.046Z
This case study example from Sprinklr is a wonderful place to start for marketers looking to improve the quality of their B2B case studies while also repurposing current material.
Sprinklr's case study on how Groupon, the retail discounter, utilizes its platform to manage social interactions has been repackaged and posted to LinkedIn's SlideShare platform. Sprinklr will be able to repurpose the original case study into a new format and distribute a more interactive version of the document as a result of this.
Sprinklr's case study on how Groupon, the retail discounter, utilizes its platform to manage social interactions has been repackaged and posted to LinkedIn's SlideShare platform. Sprinklr will be able to repurpose the original case study into a new format and distribute a more interactive version of the document as a result of this.
Kantar
This video case study was prepared by Kantar, a major research, data, and insight consulting organization, to showcase its work with Samsung. Kantar offers a more engaging story via a video format, bringing the complicated concepts of Kantar's work with Samsung to life.
SnapApp
SnapApp, an interactive content creation platform, surprised no one when it decided to innovate with its case studies by making them interactive.
SnapApp offers questions that evaluate buyer interest and provide the option to qualify leads in addition to making the case study interactive. SnapApp has the potential to generate a large number of high-quality leads thanks to a unique framework and strategically placed qualifying questions.
Room214
Room214, a digital media consulting firm, used video to take an unique approach to traditional B2B case studies. The video case study, which is based on the company's collaboration with Rapt media, follows a standard introduction, problem, solution, and results format, but it keeps the audience engaged with visuals that help bring somewhat complex and dry concepts like lead generation and customer acquisition to life.
Bit.ly
Bit.ly uses simple, pared-down language, clever design features, and a novel scrolling structure to captivate buyers in this case study. The two-column design keeps the customer interested and moving through the dynamic outcomes Bit.ly may drive for one ecommerce firm quickly.
ScribbleLive
ScribbleLive, a marketing technology company that includes interactive content production tools, used Ion Interactive to build a unique case study. It mixes classic case study materials with the scrolling structure and engagement of an interactive format to provide a unique experience.
ScribbleLive benefited from the SEO benefits of the copy as well as the potential to deliver stronger CTAs at both the bottom and top of the case study by embedding the content straight onto a website.
What Is A B2B Case Study?
B2B case studies present detailed details on how your company solves business and technical difficulties for clients using words and visuals.
Case studies are routinely ranked as the most sought content technique by sales teams. Online case studies, which range in length from 400 to 1,000 words, help to attract traffic to your website, establish credibility and confidence, and demonstrate performance in the customer's or prospect's industry.
A B2B case study may swiftly communicate the value of your firm to a prospect seeking for solutions to an issue. At the same time, a case study can help you stand out from the crowd.
What Are Some Examples Of B2B?
Tires, batteries, electronics, hoses, and door locks, for example, are typically manufactured by a number of companies and sold directly to automakers. B2B transactions are also carried out by service providers.
How Important Are B2B Case Studies?
Case studies were named the most effective content style in a recent study. According to the findings of B2B Marketing's Content Marketing Benchmarking Report, publishing case studies is the most effective way of reaching target audiences for 66% of B2B marketers.