B2B Case Studies How To Seize Every Marketing Opportunity
Let's face it, no one enjoys the prospect of a blind date. When confronted with a circumstance like this, most of us turn to the internet and social media to learn more about the potential mystery person. What does he or she make a living off of? What do the person's friends have to say about him or her? How does he or she appear? This provides us comfort before we commit to a specific date.
Should it come as a surprise, then, that your customers would demand the same from you before purchasing your product or service? They might even conduct their own research on your firm, comparing it to competitors, so make it simple for them to obtain positive reviews. B2B case studies are a great approach to put your clients at rest and increase their trust in your business.
B2B case studies are the third most effective marketing tactic, after in-person events and webinars, according to a recent Forbes survey. Case studies were deemed to be "extremely effective" by 66 percent of B2B marketers, and "somewhat effective" by another 32 percent, according to a recent survey.
First and foremost, your case study must send a good and convincing message to your potential clients. Begin by gathering a thorough and detailed account of a current client's experience with your firm.
The basic principle of problem + solution = result will be followed in a compelling case study. Ask your client some fundamental questions about his or her experience with your firm to get to the meat of this formula. This could involve the following:
What issue did you have before you came upon our firm?What solution did our firm propose? Why did you choose our virtual company above others?How was this solution put into action? Was it a simple procedure?What were the outcomes and experiences you had after applying our solution?Regardless of the brand, this basic formula is effective.
Now that you've got the meat of your case study, it's time to make a sandwich out of it. Simply said, you must decide on the structure in which you will provide this information. Some fundamental formats that have worked for other businesses are included below.
This case study format is intended to get right to the point: the benefits of working with your organization. This can be condensed into a brief yet impactful blurb and delivered in one of the following ways:
- Use of social media
- Postage stamps
- The "on-hold" message on your phone system
Cisco provides excellent examples of this on its website, which includes dozens of brief, easy-to-read case studies. The tech firm concisely presents the client's problem, Cisco's solution, and the customer's outcomes, all capped off with a fast, favorable customer quotation.
What could be better than having your consumers scream your praises when it comes down to it? It's a well-thought-out use of your time. B2B case studies, regardless of the manner used, are an effective way to make a great impression on potential clients.
A SlideShare may spice up a dull case study, making it more interesting to your audience.
The vast majority of us are visual learners. Rather than sitting down and reading a lengthy report, we would most likely read short words accompanied by stimulating visuals and brilliant colors. Turn your case study into a presentation if your target demographic appreciates this type of research.
This SlideShare case study demonstrates the fruitful collaboration between Dell and Inovis. In three acts, the story progresses. Act I: Dell is a massive corporation with a global presence. Dell turns to Inovis B2B Outsourcing in Act II as it needs to connect with thousands of partners around the world. Act III focuses on the outcomes of the collaboration and how Dell has benefited from it. In a vivid and dynamic style, it follows the formula of problem, solution, and outcome.
When looking for a solution to an issue, most business owners turn to the internet. You can address this demand by turning your case study into a blog post in which you describe the difficulties your client had and how they sought a solution.
Then, to pique your audience's interest, provide a list of suggestions for resolving the problem as seen through the eyes of your client. This could involve the following:
- What your client discovered as a result of the procedure.
- The most important factors your client examined before buying a solution.
- What they think people should know before beginning the process.This not only makes it useful to a possible client who reads it, but it also draws attention to your business as a solution to their problem. You may also make this type of case study into a question-and-answer session with a client.
The Tokyo Metro's worker experience was improved by incorporating the iPad into their work, as shown in this Apple example. It begins with their concerns, then moves on to the answers Apple provided, as well as particular on-the-job perks they enjoyed.
Nothing beats hearing a person's genuine words, the emotion behind them, and the sincerity with which they are expressed. In a case study, you can apply this strategy by:
- Interviewing the individual who will be featured on your podcast.
- The customer is used to deliver the case study at a conference.
- In a brief video presentation, tell your client's story.
Take a look at this example from BlueBeam, a firm that specializes in collaboration software.
Customers' videos were embedded in Bluebeam's website. Hearing people describe their challenges before discovering the product, how well the solution works, and how it saves them time and money has a genuinely sincere quality to it.
A B2B case study is one of the most effective ways to demonstrate your company's worth, capability, and credibility in the B2B industry, and it can potentially determine whether or not a client will do business with you. They are your company's previous accomplishments.
Methods used in prospective case studies involve observing a person or a group of people in order to identify outcomes. For example, a group of people could be followed for a long time to see how a disease progresses.
Online case studies, which range in length from 400 to 1,000 words, help to attract traffic to your website, establish credibility and confidence, and demonstrate performance in the customer's or prospect's industry.