Successful branding defines and unifies the visual and verbal ways in which a company stands out in the marketplace, particularly in B2B, branding can make or ruin a company.
Successful branding defines and unifies the visual and verbal ways in which a company stands out in the marketplace, particularly in B2B, branding can make or ruin a company. Competing with an out-of-date image or a voice that no longer resonates with modern audiences will not get you or your team anywhere, and it may even start to damage other aspects of your marketing strategy, both online and offline. You'll need to start investing in branding to assist your firm stand out if you want qualified leads who are warmed up and ready to move on to sales. A B2B company, big or little, can't take off without strong branding as its rocket fuel.
We help B2B brand builders in a variety of industries, including technology, healthcare, financial services, and professional services, to adapt quickly. We work with our clients on everything from research and brand strategy to design and brand experiences in order to engage customers, influence prospects, rally workers, and excite investors. We work together to create brands that make a difference.
Whether your company is a newcomer to the market or a seasoned veteran in need of a makeover, building a reputable brand is vital to its success. Bop Design works with current marketing assets and identifies the proper marketing collateral to successfully represent a brand promise as experienced B2B branding professionals.
The Bop Design team will assist your company in developing a proactive brand position. Following that, we'll assist you in implementing a brand management strategy to ensure that all future B2B marketing strategies and methods are consistent.
B2B branding is important to your company's long-term success. Prospective clients spend less time guessing what you do and more time thinking about how you might help their organization with captivating language and values complemented by professionally created marketing materials.
We work side-by-side with company executives to find opportunities in change, define and express a future vision, and then establish what the brand needs to stand for to achieve their business goals, all with a passion for the craft and decades of frontline experience.
We think of a brand as an operating system: it dictates how customers interact with your company and why they should select you; it magnifies the value you provide; it changes customer and staff views and attitudes; and it provides sales teams with targeted, brand-based communications.
While we base all we do on a fact-based understanding of our customers' businesses, we go beyond the rational to create tremendous emotional meaning that influences difficult purchasing decisions in the real world.
So many B2B companies fail to put the proper focus on brand development. There is a common misconception that branding is really something for big B2C product companies like Nike and Apple. The truth is that branding is absolutely critical for B2B companies. Potential customers in the B2B markets want to do business with a company they can trust. In fact, due to the size and length of most B2B engagements, these trust factors are even more important. You need to let your customers know who you are, what you do, and what you stand for.
At Sagefrog, we use a Brand Strategy to solidify the basics of a company’s branding. This is a formal, tangible document that lays out the foundational elements needed to clearly define a new visual and verbal experience, including visioning, positioning, messaging and visual identity, which are developed by considering a business’s desired perception in their marketplace. Essentially, the strategy is an enterprise-wide internal and external roadmap that offers a cohesive direction for why a company exists, where it’s going and how it will get there through unique differentiation. This tool is what guides rebranding for the clients Sagefrog serves across all B2B industries.
The words you use and the stories you tell with them are what grab people's attention and convince them to act. A Sagefrog Brand Strategy includes a brand messaging platform, which acts as the starting point for how a firm communicates through written and verbal language. Through layered key messages that, when done correctly, give shape to a distinctive, user-centric customer experience, this platform defines corporate visioning, personality and tone of voice, positioning, buyer personas, and core differentiators.
When all else is equal, a great brand makes B2B clients more likely to buy, just as it does in B2C. Creating that value is about controlling the authentic identity that affects how the firm thinks, acts, and communicates, not about managing the organization's image.
• Building a brand identity from the ground up.
• Rebranding established businesses.
• Establishing brand positioning and messaging.
• Creating a branding strategy.
• Designing company logos.
• Formulating brand guidelines for design, style and tone.
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