Before going over the exact engine used, let's make one thing clear: Audience VS Community, the difference between an audience and a community, mostly because people often think they are the same thing.
Any time someone looks at something on a social mediasite, that person is part of the group.In an audience, there is no interaction between the two people.People who read your newsletters should not be called "communities."People don't talk to each other on P2P (peer to peer).The problem with having an audience is that you have an influence that is always eroding, but you can keep it up by making more things.
A community, on the other hand, is made up of people who talk to each other.Your audience interacts with each other, and they don't need you to keep coming up with new things all the time.
Episode 3 - Audience vs Community
There is no line in the sand here.As part of being a part of the community, you'll also have to write some content, especially in the beginning.A lot of people think that content and community go together, but that's not true.
In the beginning of the funnel, there is content. In the middle of the funnel, there is community.As time goes on, more and more people with big audiences find it easier and easier to move into community. They don't succeed unless they organize and go outside of themselves.Running a community is a lot like running a business. It's hard because there are so many moving parts.You can't do it on your own.
An audience, on the other hand, can be made by itself.In fact, the algorithm on YouTube likes personalities.
It's easy to figure out what types of content to put out because the founders of Scenesare both content creators who have a combined 500k+ followers on different platforms.Before we get into communities, we want to start with the top of the funnel, which is what people read and watch.
If you're a person or a company, we'll show you how tomaster the YouTube algorithmin the next chapter, no matter who you are.In your journey to run and grow a community, this is one of the most important steps.
Having an audience means having a group of people who believe in you, which is the same thing.As a marketer, this is one of the most difficult but also the most rewarding parts of the job.When you build trust with your audience, it's easy to connect with them.When you build a community instead of just an audience, you have a chance to build customer loyalty and build up your brand name.It's important for people to feel like they're part of something that's useful, right, or important when they buy something.People will find out if you meet their needs, beliefs, or desires if they're part of your carefully chosen group.
But the truth is that you can't build a community without first building a group of people.A marketing manager at a company in New York, NY, says that the company's name is Bluecore "Building a strong community starts with knowing your audience: what they value, what they like, and what they're interested in.Brands can do this by giving customers platforms that offer more than just convenience and price. They can also let people share their love for the brand and its products."
To start a community, you need to figure out who you want to reach first.You need to build a picture of people who are more likely to use your product or service.In order to start, you need to figure out what your customer wants.If they want to share their experiences or ask for help, you need to know the answer to that question before you can build one.
Both your audience and your community are made up of people who care about what you're doing or, at the very least, the problem your product or service solves. This is true for both groups.
Both could be your customers, prospects, employees, and other important people.
However, when you look at how you communicate with each group and how you track and measure your interactions with them, you start to see a lot of different things.
- Your audience is who you talk to.
- Your community is who talks to you.
Creating an audience and a community is done in two ways.Building and growing an audience is distinct from growing a community.
Conversion optimization, social listening, consistency in messaging, virality and shareability of content are some of the most important tools and techniques for growing an audience.
Community management is a lot more work and requires a variety of skills.
Online communities need a name and branding, clear rules, a common language, and traditions and rituals to function properly.
Building a culture and environment is more important than numbers.
A community is a pool of shared knowledge and resources.
This makes them happy and wants to return.
A great community is more than just a leader, a platform, or a product.
Community and audience are related but not identical concepts.It is a smaller, overlapping subset of your audience.(And, as I'll explain later, having a highly engaged audience doesn't automatically create a community.)
When we talk about audience, we mean everyone who can hear our message.Multi-channel audiences are common (think: social media, email list, a conference you spoke at, people who are stumbling across your blog, maybe even your potential prospects, etc).Email may be used to communicate important updates and sell directly, whereas social media may be used to build brand awareness and reach.
Your audience may also have varying levels of engagement.Consider a musician performing in a venue: some listen intently, while others are engrossed in a conversation with friends.Both are in the audience, but their level of engagement is vastly different.
In other words, audience refers to the wide range of ways we reach people for various purposes, and their interactions with us.However, when we talk about community, we should mean something specific within the broader category of audience.
While it's not entirely accurate to call community a "channel" in its own right (because it often includes multiple channels or program features), it's a good starting point.
You should now take a look at your brand.No, I don't have a group of friends. I just have a group of people who watch me.
There is no doubt that audiences are important, but the value of a community will last far longer.
It's time to think about this: What would happen to your community if you left? Would it continue on without you?
It's good news if you say "yes."You've made a lot of people happy.Now it's time to use the power of that community. You can do this by keeping your members interested and making the group a useful tool for them.
If you say "no," you might need to do some work.The good news is that you can learn more about how you can turn your audience into a group by reading this article.