7 Ways To Boost SEO Results For Your Video Content Marketing
Video content marketing is more popular than ever, with 93 percent of marketers claiming to utilize internet video as a marketing and public relations strategy. But did you know that including video content into your website might help you achieve a symbiotic connection with SEO?Consider the following: When Google crawls your site, it looks for a variety of indicators, such as page relevancy, quality, and keyword placement. All three of these indicators benefit from multimedia. Videos can also significantly boost the amount of time a person spends on your website, which has become a key indicator of page quality. Furthermore, if your material is enhanced by pictures, people are far more likely to link to it.
It's no surprise, then, that marketers are devoting increasing amounts of time and money to these initiatives. According to the 2013 Online Video Marketing Survey, 71% of organizations in a range of industries have boosted their online video marketing budgets. But, especially in this economy, you don't want all that money to go to waste. So, how can you ensure that your video content marketing receives the attention it deserves?
Now, let's go a little more technical. Another option to provide search engines some juicy meta-data is to include Schema mark-up in the HTML code of the page. These HTML tags are used by major search engines like Google, Bing, and Yahoo! to improve the display of search results, making it easier for visitors to locate what they're looking for. You gain an SEO advantage by adapting to the Schema language.
The amount of other pages that connect to a webpage, including those linking from within your own website, determines its link popularity score. A listing in a web directory is also beneficial! Make sure you know who you're talking to, because valuable material will encourage people to link to you. Linking to related videos, on the other hand, turns your site into a flowing information hub for interested users, enticing them to return to the source.
It's critical that Google can index all of your videos after you've created a collection. If you embed videos from a platform like YouTube on your website, the search results will link to the video on YouTube rather than your site, leading you to lose traffic. A video sitemap overcomes this problem by providing comprehensive meta-data about your movies, as well as thumbnails, raw files, and supporting descriptive text to search engines. For further information, see Google's Video Sitemap Guide.
Images, links, and the text that goes with them all help search engines determine the quality of a page. A page with only video material on it isn't appealing from a ranking standpoint. The most popular content types to receive video rich snippets are blog articles with an embedded video, for example. To provide more relevant content on the website, consider giving a complete text transcript or a summary of significant topics.
Comments sections not only keep users interested (and returning if they post and get a response), but they also help to develop keyword-rich content surrounding your films. The existence of real user engagement on a page gives it more quality cred, just as YouTube videos stay popular based on star ratings, comments, and likes. Make sure your video pages have social networking icons. Making your videos shareable will only help your SEO efforts!
Some terms are more likely to produce better video-related search results than others. Try using key words and phrases like instructional, review, demonstration, what is, how to, and even the word video in your snippets (the short lines of text that display beneath every search result). Consider what you type into a search engine when you want to find something. And if you're stuck, take a page from the greatest and make it your own. Examine any long-tail queries that are currently yielding excellent video results or other rich snippets and incorporate them into your SEO plan.
Just one video should be embedded per page. Multiple videos on the same page make it difficult for Google to choose the best video for the rich snippets. Duplicate video footage can also be a headache. Each page should only have one, unique video for the greatest SEO.
Video marketing is a fantastic approach to boost your SEO efforts. It can help your website outrank competitors online if used appropriately. Websites with video content are more likely to appear at the top of Google's search results. According to studies, 85 percent of marketers use video to improve SEO.
Although the total amount of visitors does not have an impact on your search rankings, it does have an impact on where your website appears in search results. The more popular your site is, the better. It goes without saying (but I'll say it anyway).
According to Forbes, an average of 600-700 words per page is ideal for SEO. According to Forbes, Google considers websites with less than 300 words per page to be "thin" and, as a result, will likely rank lower in search. At the very least, determining the optimal content strategy for SEO might be perplexing.