Social media is an effective way to engage with current, new, and prospective followers and develop a social strategy that will boost your revenue and allow your company to benefit from it. However, not every social media platform will bring you the same profit - you need to learn and implement the best strategies for each platform, thus personalizing your way of reaching out to your customers.
And since people are active on social media every day, your brand needs to go where the people are. You can use social media for business for marketing, customer service, sales, crisis management, recruiting, and hiring.
Moreover, small businesses that don’t have an extensive social media presence, can engage a target audience and reach a higher scale for a lower cost. In this article, we’ll explore some of the most common ways of growing social media presence for your business profile.
If you follow the trends, you’ll notice that TikTok and OnlyFans are the hottest platforms to build a community and engage with your customers. While OnlyFans is more appropriate for individuals, you can increase your online presence on TikTok and spread awareness about your business.
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You can even grow your likes on social media platforms by using tools like Likes Kopen and create a community that resembles your values. Additionally, you can work with influencers and build your brand image.
To stand out from your competitors, you need to establish long-term goals and implement successful strategies in growing your social media audience. Do not rely on trendy content, choose the right promotion tools to engage followers and boost sales.
You can incorporate an effective marketing strategy to raise awareness about your brand on social media channels. It’s important to have a plan that includes every platform you tend to use and maintain a steady online presence by following a posting schedule. Do not post too much since this can off-put your followers and earn you the reputation of a nagging and over-bearing profile.
Create a firm tone and a consistent voice in your presence on social media that will resonate with the audience. You can find ways to relate with them without trying too hard.
A pro tip - Do not be afraid to show a bit of your personality - followers like that!
Lastly, use analytics tools to have an insight into how you’re doing, access demographic information, check the hottest trends, and evaluate customer behavior so you know where to direct your content.
To grow your audience on social media, you need to invite your followers to follow you on other platforms. How can you do that? You can use the platform you’re already popular on and link to the other business profiles.
An example - if you are active on YouTube and create more content on this platform, you can promote it on your Instagram profile without going into detail. The idea behind this strategy is to leave your followers wanting to know more.
When doing business, it’s all about the competitors. Analyzing their successes, failures, and content is something you should be doing consistently when doing marketing. You need to know which platforms they use, what type of content they share, and how often.
Understanding the social media strategies of your competitors will help you establish a direction of what you should do as well. Furthermore, you can discover opportunities to make your brand stand out from the competitors.
If we think about it, we use social media as a way of communicating with others. Moreover, it’s a customer service tool when it’s business-related. Your business must have social media accounts so you can respond to customer issues fast and resolve their problems.
For example, if your business is selling clothes online, you can receive orders on social media platforms, besides selling on your website. You can also self-promote and respond to customer comments on the posts on your feed.
According to Convince & Convert, 45% of the customers expect to receive an answer to their question, complaint, or remark they’ve posted on your social media accounts within an hour. Monitoring your social media channels and addressing customer concerns promptly can help you grow your following and build strong relationships with consumers.
Be consistent. Your values, personality, and voice need to match the overall tone of your social media presence. The bio needs to match the cover photo, and the cover photo needs to match the content.
Now that you are aware of the best techniques for growing your audience on social media platforms successfully, you can check our blog to learn more about the hottest social media trends.