• Business
  • SEO
  • Social Media
  • Branding
  • Ads
  • Others

6 Ways To Grow Your Social Media Audience For A Business Profile

Social media is an effective way to engage with current, new, and prospective followers and develop a social strategy that will boost your revenue and allow your company to benefit from it. However, not every social media platform will bring you the same profit - you need to learn and implement the best strategies for each platform, thus personalizing your way of reaching out to your customers.

And since people are active on social media every day, your brand needs to go where the people are. You can use social media for business for marketing, customer service, sales, crisis management, recruiting, and hiring.

Moreover, small businesses that don’t have an extensive social media presence, can engage a target audience and reach a higher scale for a lower cost. In this article, we’ll explore some of the most common ways of growing social media presence for your business profile.

Establish Your Long-Term Goals

If you follow the trends, you’ll notice that TikTok and OnlyFans are the hottest platforms to build a community and engage with your customers. While OnlyFans is more appropriate for individuals, you can increase your online presence on TikTok and spread awareness about your business.

You can even grow your likes on social media platforms by using tools like Likes Kopen and create a community that resembles your values. Additionally, you can work with influencers and build your brand image.

To stand out from your competitors, you need to establish long-term goals and implement successful strategies in growing your social media audience. Do not rely on trendy content, choose the right promotion tools to engage followers and boost sales.

Use Social Media As A Marketing Tool

You can incorporate an effective marketing strategy to raise awareness about your brand on social media channels. It’s important to have a plan that includes every platform you tend to use and maintain a steady online presence by following a posting schedule. Do not post too much since this can off-put your followers and earn you the reputation of a nagging and over-bearing profile.

Create a firm tone and a consistent voice in your presence on social media that will resonate with the audience. You can find ways to relate with them without trying too hard.

A pro tip - Do not be afraid to show a bit of your personality - followers like that!

Lastly, use analytics tools to have an insight into how you’re doing, access demographic information, check the hottest trends, and evaluate customer behavior so you know where to direct your content.

Connect Your Profiles

To grow your audience on social media, you need to invite your followers to follow you on other platforms. How can you do that? You can use the platform you’re already popular on and link to the other business profiles.

An example - if you are active on YouTube and create more content on this platform, you can promote it on your Instagram profile without going into detail. The idea behind this strategy is to leave your followers wanting to know more.

Check The Competitors

When doing business, it’s all about the competitors. Analyzing their successes, failures, and content is something you should be doing consistently when doing marketing. You need to know which platforms they use, what type of content they share, and how often.

Understanding the social media strategies of your competitors will help you establish a direction of what you should do as well. Furthermore, you can discover opportunities to make your brand stand out from the competitors.

Use Social Media As A Tool For Customer Service

If we think about it, we use social media as a way of communicating with others. Moreover, it’s a customer service tool when it’s business-related. Your business must have social media accounts so you can respond to customer issues fast and resolve their problems.

For example, if your business is selling clothes online, you can receive orders on social media platforms, besides selling on your website. You can also self-promote and respond to customer comments on the posts on your feed.

According to Convince & Convert, 45% of the customers expect to receive an answer to their question, complaint, or remark they’ve posted on your social media accounts within an hour. Monitoring your social media channels and addressing customer concerns promptly can help you grow your following and build strong relationships with consumers.

Consistency Is The Key

Be consistent. Your values, personality, and voice need to match the overall tone of your social media presence. The bio needs to match the cover photo, and the cover photo needs to match the content.

Learn More

Now that you are aware of the best techniques for growing your audience on social media platforms successfully, you can check our blog to learn more about the hottest social media trends.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • Why Do You Have To Start Using Email Marketing Strategies For Your Startup?

    Why Do You Have To Start Using Email Marketing Strategies For Your Startup?

    Email marketing is a form of advertising that lets customers on your email list know about new products, sales, and other services. It can also be a way to teach people about the value of your brand or keep them interested in it between purchases. It could also be something in the middle.

  • SEO Experiments - 6 Experiments To Increase Your Rankings Consistently

    SEO Experiments - 6 Experiments To Increase Your Rankings Consistently

    The vast majority of professional SEO companies and specialists consistently undertake both official and informal SEO experiments, and a number of these experiments are generously put online for the purposes of teaching and calibration.

  • Future Of Link Building - Start Building Blocks To Stay In The Top Of Google Rankings In The Future

    Future Of Link Building - Start Building Blocks To Stay In The Top Of Google Rankings In The Future

    The future of link building appears to have a more vital role in the future than it ever has had in SEO performance. We do not have direct access to the precise weight of the search engine ranking elements that Google uses, but we do know that with each algorithm change, a greater and greater emphasis is placed on off-site search engine optimization (SEO).

  • Mobile App Branding 101 - Why It Matters To Develop A Strong Brand For Your Brand

    Mobile App Branding 101 - Why It Matters To Develop A Strong Brand For Your Brand

    Applications require not just excellent design and development but also powerful branding in today's highly competitive market. Seek out useful advice on developing a mobile app branding strategy...

  • Advanced Keyword Research - Rank Your Articles On The Top Of Google Rankings

    Advanced Keyword Research - Rank Your Articles On The Top Of Google Rankings

    One of the most important aspects of search engine optimization is advanced keyword research. In point of fact, it is a very important factor in comprehending what people are looking for online and the kind of information that is in high demand.

  • Media Buying - What Is And How To Do A Strategy

    Media Buying - What Is And How To Do A Strategy

    Have you ever wondered who is behind the banner ads on the websites you frequent? Or the Super Bowl commercials that we talk about for weeks after they air? Media buying is the answer...

  • Are Slots Really Random Games?

    Are Slots Really Random Games?

    The most frequent question asked by slot players is if the outcomes of slot spin are truly random, or are they instead rigged in any way?

  • Social Media Advertising - Increase Your Reach And Engagement Without Breaking The Bank

    Social Media Advertising - Increase Your Reach And Engagement Without Breaking The Bank

    Social media advertising are one of the most efficient and successful ways to reach out to your target audience. These advertisements provide several earning options and are an excellent method to supplement your digital marketing operations.

  • Five Questions About Backlinks That Are Worth Answering

    Five Questions About Backlinks That Are Worth Answering

    Do you have any queries about the application of backlinks, or are you interested in learning more about how backlinks operate? In this article, we will cover the questions about backlinks. To begin, let's have a discussion about what backlink is and why it is so crucial.