A Closer Look at 2020: Our Most Popular Posts of the Year

Posted by Wendy Marx

A Closer Look at 2020_ Our Most Popular Posts of the Year

Who else is so ready for 2020 to be over? I just wanted to take a moment and celebrate some of the highlights of this year, including a handful of our most popular posts.

Looking back on the last year, we covered such topics as personal branding, social media, and content marketing. Let's look at our top posts in each of these categories -- see what we've learned and gained over the past year.

Our Most Popular Posts of 2020

Personal BrandingPersonal Branding

15 Personal Branding Experts You Need to Check Out

In this post, we collected the 15 biggest names in personal branding -- from career reinvention to using social media to amplify your personal brand, these experts are on it. Check them out and tap into their vast knowledge and expertise.

How to Succeed with Personal Branding on LinkedIn

LinkedIn is a veritable powerhouse for personal branding. Learn how to use strategies such asSEO, calls to action, and group participation to step up your LinkedIn strategy and get exposure for your personal brand.

5 Powerful Ways to Craft the Best Content for Your Personal Brand

The right content will elevate your personal branding efforts. Learn why content is so important, as well as proven strategies you can use to create effective content. This is a true recipe for success -- data-driven points to boost performance, headlines that compel you to read more and ways to boost the meat of your content for best results. The post walks you through it all.

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How to Create a Personal Brand That Will Thrive During COVID-19

We can't ignore that COVID-19 was a major part of our lives this year. But we didn't allow it to halt our efforts. In this post, we delve into how to adapt your personal branding strategy during the pandemic and make your personal brand a success. Since the pandemic isn't going anywhere soon, this all still applies.

Social MediaSocial Media

14 Social Media and Public Relations Tactics You Need to Know

Social media and public relations are a great team. Learn how social media and public relations can work in tandem to boost your overall strategy. This includes tactics like sharing your press release and press mentions on social media, becoming a thought leader, and tapping into influencer marketing, to name a few. 

10 Shrewd Ways to Promote Your B2B Press Release in Social Media

This post dives further into how social media and public relations work together -- specifically when it comes to press releases. Learn how to use social media to give your press releases more velocity.

Nailed It! 5 Ways to Create a Killer LinkedIn Summary

LinkedIn is an especially powerful social media tool -- and its summary feature might just be the most powerful tool of them all. Learn how to create a summary that makes you stand out and gets you the visibility you want. 

Content MarketingContent Marketing

AI and Content Writing: How to Adapt to the Future

AI has made incredible strides in the past year -- and content writing AI may just top that list. Many of us thought that writing was best left to humans. Artificial intelligence came in with gusto and proved us wrong. Learn what content writing AI is, how it can help your brand, and the  AI writing tools available. 

PR and Content Marketing: 8 Awesome Tactics You Need to Know

Public relations -- friend or foe of content marketing? Friend! Learn more about the relationship between these two strategies and how they can work together to boost your brand, including amplifying content, boosting SEO, and nurturing journalist relations.

How to Win at Content Marketing During a Pandemic

The pandemic has put the brakes on a lot of things this year -- but your content marketing shouldn't be one of them. Learn why you should continue with your content marketing efforts and how to make your content strategy a success during these challenging times.


What did you think of our most popular posts of 2020? Was there a post you would've liked to see here? Let us know in the comments below! We'll see you in 2021!  

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Dec 31, 2020

Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx