Marx Communications
Marx Communications

10 Simple Strategies To Boost Your B2B PR Campaign

10 Simple Strategies To Boost Your B2B PR Campaign

Nine times out of ten, a company seeking public relations believes success to be quoted in the press, with the prestige of the publication determining the level of success.

Keith Peterson
Last updated: Nov 29, 2021 | Nov 27, 2021

Table of Contents

Nine times out of ten, a company seeking public relations believes success to be quoted in the press, with the prestige of the publication determining the level of success. For example, the CEO of a company expects to be quoted in The New York Times, The Wall Street Journal, or the leading trade newspaper in the company's industry. The boss may also be interested in gaining some social media attention.

Although none of the above is incorrect, it demonstrates a lack of grasp of B2B public relations. Arranging for the CEO to be quoted in the New York Times or lauded in a trade publication does not imply you can retire as a public relations professional. Of course, it could be completely inappropriate for a specific type of organization.

Let me clarify.

B2B Public Relations Is Often Associated With News Placements

10 simple strategies to boost your b2b pr campaign

In reality, media coverage is only a small component of the B2B PR equation. If that's all you do, you'll be missing out on all the bonuses that follow, as well as anything else you could have done. What exactly am I referring to? There's social media (which is a whole area in and of itself), videos, content marketing, contests/sweepstakes, polls, blogs, and so on. Then there's the fact that big-name news sources might not be the best fit for a corporation. For example, if a company just wants to reach customers in one or two states (and has no plans to expand), regional media coverage could be significantly more successful – and easier to obtain. Simply said, you must concentrate on your target audience.

This leads me to the following point. It is necessary to merchandise PR results in order for them to be truly effective.

What Exactly Does This Imply?

It entails making public any and every press you receive. Extending the reach and frequency of your media coverage is an important part of a successful PR effort. That's correct, you'll need to don your marketing hat and get your media in front of your readers/viewers on your own. Here are ten strategies for doing so:

10 simple strategies to boost your b2b pr campaign
  • Start a discussion about the issue you were quoted on your blog or in your LinkedIn group (and be sure to include a link to your article).
  • Make your own press and circulate it. Simply add the link to your website's home page, along with a brief explanation of any articles you've received. This can range from a single sentence to a full paragraph. This is the most fundamental action you can take. It never fails to astonish me, though, when B2B enterprises fail to do so. There's no need to panic if you weren't able to have any articles published. You can always promote the articles by posting them on your website. Which brings us to the following point.
  • In a newsletter to clients and prospects, mention your press. Do you have a newsletter but don't receive it? There is no need to be concerned. You can always send an email to keep your clients (and potential clients) up to speed on your activities. There should be a mention of your press coverage.
  • In your signature line, include connections to the press. Simple and to the point.
  • In your blog, promote your press. Include a link to your coverage and mention the issue on which you were quoted in a blog post.
  • Spread the word on social media by posting links to your articles on sites like Twitter, Facebook, Google+, and others.
  • In your personal bio and/or corporate about us section, mention that you've been quoted in the press.
  • Make copies of the article in which you were quoted and include them in your press kit. Old-fashioned physical copies, believe it or not, can still be used (although electronic versions also work).
  • Rewrite an article so that it can be used as an abstract for a talk proposal.
  • Incorporate screenshots of articles into a company video or sales presentations. Here's where you might wish to highlight your quote.

Video will be loading soon. Please wait...

How Can I Get PR For B2B?

  • Have a clear vision of what you want to achieve
  • Determine who you want to reach out to
  • Decide on your main message
  • Know the best media outlet to use
  • Come up with the most effective B2B public relations strategiesB2B public relations strategies
  • Assess the success of your B2B public relations campaignB2B public relations campaign

What Are Tactics In A PR Campaign?

The activities that you or your team will use to carry out each strategy are known as tactics. They are the day-to-day activities that will help the organization achieve its long-term goals.

What Makes A Good PR Story?

A good narrative is relevant, has a big audience, has interesting sound bites or quotes, and has a strong emotional connection with viewers or readers. It can assist to put yourself in the shoes of the journalist as you work on a pitch.

Keith Peterson | I'm an expert IT marketing professional with over 9 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.


What Is Competitive Pricing Strategy?

When you're just getting started in the market, it's common to use competitor-based pricing to gauge how much to charge for your products. In order to come up with your own pricing strategy, you need to do extensive research into your competitors' offerings, what they're selling, and at what price they're selling it. If you're just getting your first few customers, you may not have enough data to know if your pricing strategy is working.

Definition Of Face Value And Its Application

What's called face value, also known as par value or nominal, is the amount that appears on the certificate's face, which includes money. Bond and preferred stock investors, in particular, should be aware of this idea, as it is most typically used to stocks and bonds.

How Does Dynamic Pricing Work?

One of the most intriguing concepts to hit the eCommerce business in recent years is dynamic pricing. It's not a wholly new or unheard of idea in the business world. eCommerce tendencies are more to blame for its rapid growth, however. In light of this, there are a few things you should be aware of in order to better comprehend this notion.

Free Reiki Course - Online Reiki Class

This free Reiki course will teach you how to use each of the three Reiki levels to benefit yourself and others. Traditional and non-traditional holy symbols, as well as the governing principles of the discipline, the seven basic chakras, will all be discussed.

What Is Image Recognition And How Is It Used?

Because of the rise of artificial intelligence, industries and businesses now have new avenues for growth. In order to streamline operations and boost output, businesses are turning to Computer Vision and image recognition.

What Is Personalized Email? Definition, Guide, And Examples

Email personalization is a process in email marketing that uses subscribers' personal information to create more targeted emails. It provides personalized service to customers and significantly boosts email marketing metrics.

An Overview To Predatory Pricing

Predatory pricing occurs when a dominant company purposefully lowers its prices to a loss-making level for a short period of time in order to discipline its current competitors or limit the market to new entrants in order to increase or maintain its market power in the future. If you want to get a competitor to leave the market or stop them from entering or expanding, you can use the phrase predatory pricing as a wide definition.

Prestige Pricing Guide- Examples, Strategy, And Definition

Prestige Pricing is a pricing approach in which prices are set at a high level, acknowledging that lower prices may restrict rather than promote sales and that customers will link a high price for the product with greater quality.

What Is Sales Revenue? What It Is & How To Calculate It

Sales Revenue, or simply Sales, is the principal source of cash for merchandising and manufacturing businesses. It is derived from the sale of commodities to clients.

Semrush Acquires SEO Training Company, Adds 500K in Monthly Traffic

All-in-one marketing intelligence and search engine optimization software, Semrush. Marketing professionals in the following industries can benefit from Semrush tools and reports: Keyword Research, Competitive Analysis, Public Relations, Content Marketing, Marketing Insights, and Campaign Management are all included in SEO.

Total Revenue - Formula, Definition, And Its Difference To Gross Revenue

It's easy to ignore or miscalculate a company's total revenue. One of the finest exercises you can do is to figure out where your money is coming from and, more crucially, which goods or services are driving that growth or change. In the most basic sense, total revenue is the sum of all the money your company makes through the sale of its products and services over a certain period of time.

© Copyright 2022 Marx Communications All Rights Reserved

Terms & Privacy |