Trumbull, CT, October 23, 2009— What is the most essential action you can take to have a successful B2B new product or service launch?
While there are many activities behind a successful launch, one is the linchpin behind any new B2B product or service introduction.
It’s positioning.
“So many companies spend so much time perfecting their product or service features and spend too little time developing a communications strategy, said Wendy Marx, (http://marxcommunications.com/our-team/), a B2B public relations expert, Fast Company expert blogger and president of PR agency Marx Communications, (http://www.marxcommunications.com.) “Unless a product or service is properly positioned, no one is going to care. Your offer needs to entice and persuades. – and most importantly speak to real customer needs.”
Here are some tips for launching a product or service:
- Don’t put all the focus on features.
- Play up needs that your product or service will meet.
- As any good Boy Scout knows, be prepared. Have your key spokespeople well-schooled in facts, features and benefits.
- Be available. Make sure your spokespeople can respond to any media inquiry.
Marx will discuss how to create a successful product or service launch at Marx Communications’ business building webcast: “2009 B2B Best PR Practices: Introducing New Products and Services,” 11 am Eastern Time, Wednesday October 28, 2009.
To register for the *free* webcast, please go to: http://www.brighttalk.com/webcasts/6530/attend
About Marx Communications
Marx Communication is an award-winning B2B public relations and marketing communications agency consisting of senior-level professionals only – without the overhead or lower-level staff of traditional agencies. Since 1993, it has established a track record of effectively telling the stories of B2B companies. Its clients have been featured in media outlets that matter most to them — – The New York Times, The Wall Street Journal, Barron’s, CNBC, Bloomberg News, Bloomberg TV, Fox, Forbes, Businessweek, Institutional Investor, Investor’s Business Daily, Financial Times — and virtually every major business outlet worldwide. For more information, visit http://www.marxcommunications.com. Follow us on Twitter at http://twitter.com/wendymarx
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