Bringing Public Relations Results from the Byline to the Bottom line
All our B2B public relations programs are predicated on getting you visibility, credibility and new customers.
What’s distinctive about our methods is that the public relations and B2B branding initiatives can be directly tied to sales leads. We are totally flexible in our approach and will work with clients on a project, hourly or retainer basis – whatever best fits your needs. All our programs are managed, run and executed by senior level public relations, marketing and sales executives.
Every one of our programs can be customized to meet your exact needs.
90-DAY STARTUP PR PROGRAM: TURNING PR INTO ROI
If you’ve been wanting to start a B2B public relations program, or just not satisfied with your current program, here’s an affordable alternative: our 90-Day PR-Sales Leads Program.
Structured around three discrete B2B PR – Sales Leads campaigns, in just 30 days, you’ll begin to see sales leads coming into your mailbox, along with additional corporate visibility and credibility. The program is an excellent way to “kick the tires,” while getting results. With the program you will get:
- Original B2B branding content in the form of audio, video, articles and white papers that demonstrates your expertise
- Rich-media press releases that are tied to landing pages
- Visibility on targeted media outlets, top video sites, top social bookmarking sites, search engines and social networks.
- Auto-response emails to help your prospects qualify themselves
- High-quality sales leads from each of the three campaigns
Want to learn more? Please click here for a brochure.
Call us today at 203-445-2850 to arrange for a free consultation, including an evaluation of your unique situation, or click here.
B2B Branding and Thought Leadership Programs:
CORPORATE VISIBILTY + CREDIBILITY
Prospective B2B customers want to do business with people they know and trust. Positioning your company as a thought leader with valuable expertise makes you more attractive to the media, and more trustworthy to your clients and prospects. Over our 16 years in B2B PR business and B2B marketing, we’ve refined our methods so we know what works and, equally important, what doesn’t work, in getting you more corporate visibility and credibility. All our programs are customized to your needs. A typical program can include:
- B2B branding and message development to insure you’re not just talking to the converted, but also reaching media and prospects
- Industry-tailored white papers to position your company at the forefront of category innovation
- By-lined articles and placement in top business and trade publications
- B2B social media/Web 2.0 campaigns using Twitter, Facebook, LinkedIn and blogs for increased visibility
- Video interviews, podcasts, electronic newsletters, and other B2B marketing content development – all optimized for the search engines
- Executive B2B branding to elevate your corporate leadership to “rock star” status in your industry
- Case study research and development for third-party endorsement
- Creation and promotion of original survey research for differentiation
- SEO-optimized press releases that raise your company’s profile online and off
- Media and blogosphere outreach for increased corporate visibility and credibility
- Speaking engagements and bookings, plus additional visibility with social media and press outreach before, during and after an event
- Industry analyst relations programs to insure opinion makers and key influencers are spreading the word about your business
- Award recognition through submission of carefully-crafted, compelling entries
- Proactive news generation and placement to help your business “create news” and inspire current topics
- Product launches and event promotions to increase your corporate visibility and credibility
All Our B2B Branding and Thought Leadership Programs Can be Tied to Sales Lead Generations. Please click here to request a free consultation to be sure At MarX Communications can meet your needs.
PERSONAL & EXECUTIVE B2B BRANDING
If you establish a strong personal brand, prospects will seek you out rather than your always having to sell yourself. Our firm can help position executives within your company as authorities on a particular topic, or help brand you personally through:
- B2B branding, message development and positioning
- Executive media training, interview or speech preparation
- Speaking engagement bookings and appearance opportunities with B2B social media and press outreach before, during and after an event
- Professionally written executive bios and personality profiles
- Blog, e-book and other B2B marketing content development for corporate visibility and credibility
- Video interviews and podcasts that are published with a press release and placed on top distribution sites — all towards getting you better known
- By-lined articles and placement in trade and business outlets read by your prospects
- Executive B2B branding to elevate you to “rock star” status in your industry so people automatically want to do business with you
All Our Executive B2B Branding Programs Can be Tied to Sales Lead Generation. Please click here to request a free consultation to be sure At MarX Communications can meet your needs.
At MarX Communications, we don’t believe our job ends with PR publicity – we’re ready, willing and able to help our clients excel with B2B marketing and to serve as senior advisors.
We’re looking forward to working with you. Click here to contact us today or call 203-445-2850.