|Wendy Marx is an award-winning B2B marketing and B2B public relations executive who helps B2B companies and executives become well-known brands. As president of MarX Communications, Inc., Wendy brings more than 20 years of professional experience as a PR specialist, B2B marketing executive, and as a journalist. Over her career, she has launched numerous business-to-business startups to become well-known industry brands, including marketing gurus Peppers & Rogers Group and TheStreet.com’s equity research shop.Her firm’s clients are regularly interviewed by CNBC, Barron’s, The New York Times, The Wall Street Journal, BusinessWeek and other major media worldwide.Wendy is also a founding member of PR Boutiques International, a global network of select boutique PR consultancies. Her technology and business articles have appeared in the New York Times, Information Week, and Computerworld and she has written advertorials for Fortune and Forbes on technology subjects. She currently writes a blog on personal public relations branding for Fast Company.She is a cum laude graduate of Brandeis University, holds an MBA from the University of Michigan and a master’s degree from the Columbia University Graduate School of Journalism. Email Wendy
Senior Vice President
|Tom Mariam offers more than two decades of senior-level PR publicity experience in the communications industry, primarily with financial services and professional services firms such as Clifford Chance, Cadwalader, Wickersham & Taft, Booz-Allen & Hamilton and the American Stock Exchange. He was a senior vice president at Rubenstein Associates, where he directed public relations campaigns for such major clients as Franklin Templeton, Patricof & Co., KeyCorp and GrantÕs Interest Rate Observer.He also has served as a B2B PR and marketing consultant for businesses including Blank Rome LLP, the Association of Audit Committee Members, Inc., IRG Research, Pennie & Edmonds LLP, Financial Executives International, and a number of authors and entrepreneurs.Tom is Vice President of the Public Relations Society of America’s Westchester-Fairfield chapter. He earned his B.A. from Columbia University and an M.S. degree in broadcast journalism from Boston University. Email Tom
|An accomplished general management and marketing executive, George has directed businesses from start-up ventures to well-known brands. He is an expert in translating fast-changing trends into marketing opportunities that enable obtainment of profit and market share goals. He has held a number of senior level positions, including vice president of marketing for Levi Strauss and president of American Trouser.George oversees MarX Communications’ marketing, new business development and recruitment. He combine well-honed marketing insights with the latest sales strategies to improve our and our client’s marketing initiatives. He plays a key role in the company’s strategic business development. Email George
|Jeff is an expert in developing on-target creative solutions. Over last several years, as Creative Director for Shaw & Todd Advertising, Jeff has designed marketing communications programs for such notable business-to-business clients as Nikon Instruments, BioTek Instruments, Sartorius and MediaScience. Prior, Jeff founded, and was President & Creative Director for The Lunar Group, a full-service advertising and marketing communications agency that provided integrated marketing solutions for a variety of B2B and B2C clients ranging from packaged goods, industrial and finance to high tech, energy and legal. The combination of strategic thinking and creative excellence has not only helped client’s businesses grow, but helped The Lunar Group be recognized as one of New Jersey’s premier, award-winning agencies for over 15 years. Jeff honed his expertise in New York at some of the industry’s leading agencies, including Dancer Fitzgerald Sample (Saachi & Saachi), William Esty, and Margeotes Fertitta and Weiss. At those firms, he developed award-winning campaigns for high profile consumer products including Godiva Chocolates, Wrangler Jeans, Nabisco Fig Newtons, and Elizabeth Taylor’s Passion Perfume. Jeff has won over 100 international, national and regional awards from various organizations including BMA, ADDY and INBA. Email Jeff
Senior Account Coordinator
|A former award-winning newspaper reporter, Michael O’Brien is a PR specialist with over 20 years’ experience creating impactful, on-point BtoB marketing messaging in a variety of formats. Prior to MarX Communications, he was a B2B public relations specialist with Montner & Associates in Westport, Conn.—a successful boutique agency focused on technology clients in the IT security industry. Michael also helped put the startup nonprofit concert promoter Rock the Sound on the map in the tri-state area. Through radio interviews and positive mentions in the New York Times and in the Hartford Courant (among others), his client’s event was both a sellout and a sales successFor five years Michael was also an analyst for Simba Information, a major business intelligence firm. He graduated with honors from the University of Bridgeport with a bachelor’s degree in journalism. Email Michael
Martin H. Arnold
|Martin H. Arnold is a B2B PR expert practitioner and professor. He provides business to business branding writing services, B2B PR media contact and business development for clients in software, tech, manufacturing, security services, travel, construction, financial services and non-profit. An adjunct who now teaches Speech, PR and Organizational Communications at the University of Connecticut, Arnold retired in 2000 after a career spanning 33 years as Director of Corporate Communications for Rayonier, a $1 billion forest products company and spin-off of ITT Corporation.
Robert Baron, Ph.D.
|Robert has a Ph.D. in Human Computer Interfaces (HCI) from the University of Massachusetts, Amherst, and his professional objective is making websites work for businesses focusing on Search Engine Optimization (SEO), Search Engine Marketing (SEM) and website Usability. On the Net since 1994, he has learned early-on that the newest techniques do not always create the best results.He created his proprietary methodology to optimize websites for Search Engines as well as evaluate and recommend website usability improvements. This enables him to provide quick, inexpensive and readily actionable recommendations to make websites work for a business.Using his decades of consulting and human factors experience enables him to take-on the perspective of the client’s prospects and evaluate the website’s Search Engine rankings relative to the most commonly used keyword searches.
Susan J. Rosenthal
|Susan has over 25 years of experience in general management, marketing, sales and business development in management and consulting capacities. She has directed established, start-up and turn-around businesses worldwide for companies such as Citigroup, AT&T Wireless, and The Learning Accelerator. As VP, Global Marketing, Citigroup, she directed global marketing for Citigroup’s Small Business Group across 100 countries and created the strategy for Women & Co., the first online financial services group and business executive and consultant, Susan has been responsible for conceiving and executing innovative business and marketing strategies across numerous industries including new business units, products, distribution channels, customer segments, and strategic partnership alliances. She is a recognized expert is branding and repositioning. Susan has an MBA in Marketing and Finance from Northwestern Kellogg School of Management, and a BA in Economics from the University of Michigan. Email Susan
Social Media Administrator
Phaedra Stockstill is a social media and ecommerce expert with over 10 years of digital marketing experience and over 4 years of social media experience. For the last two years, she has overseen social media for Marx Communications’ clients.
She is expert in tying social media to ROI and building thought leadership in social media, including developing loyal relevant and engaging followers. She has a proven track record in social media for professionals and B2B firms.
She is a certified Inbound Marketing Professional and Inbound Marketing Educator.