An online advertising company planned to launch a new online product. Rather than wait till or near launch time to issue a press release, MarX Communications geared up a B2B PR campaign. This included creating original B2B marketing and B2B PR content from SEO-optimized press releases to reports to podcasts all linked to landing pages. The content was widely downloaded and in just three months, the campaign generated nearly 200 leads, half of whom are decision makers and the other half are key influencers. In addition, MarX Communications unearthed a real need for the company’s product through an online survey creating a major opportunity for the digital advertising company’s sales force.