http://marxcommunications.com/marketing-services-company/ Thu, 05 Jan 2012 20:31:33 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://marxcommunications.com/marketing-services-company/comment-page-1/#comment-1325 Wendy Marx Sun, 14 Mar 2010 16:54:25 +0000 http://marxcommunications.com/?p=435#comment-1325 I would agree that strategy is important. What's also important is that your articles advance the conversation and have a point of difference. Creating a literal content machine as you propose can help with the search engines but it can also devalue your brand. At the end of the day you want to be in front of the right people. There is no point on being on a zillion sites that none of your prospects care about with content that sounds like it was written by a non-English speaker. Alternatively, if you can create a content machine with valuable content that is read by your target audience and encourages engagement -- then you're helping your brand. I would agree that strategy is important. What’s also important is that your articles advance the conversation and have a point of difference. Creating a literal content machine as you propose can help with the search engines but it can also devalue your brand. At the end of the day you want to be in front of the right people. There is no point on being on a zillion sites that none of your prospects care about with content that sounds like it was written by a non-English speaker. Alternatively, if you can create a content machine with valuable content that is read by your target audience and encourages engagement — then you’re helping your brand.

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