Marx Communications » Press Releases

Positioning the Key Ingredient Behind a Successful B2B Product Launch, Says PR Expert Wendy Marx

Wendy Marx — Thu, 10 Dec 2009 15:48:56 +0000

Trumbull, CT, Dec. 10, 2009 – Although the web 2.0 world has created enormous opportunities for savvy B2B companies to launch a new product or service, B2B PR expert Wendy Marx says there is one item that remains the key ingredient behind any successful launch – and it’s often forgotten.

The correct positioning of your product or service could make or break its success out of the box – yet many companies don’t seem to focus there, Marx said.

“While many more companies are becoming conversant with new media tools like Facebook, Twitter and Digg – which are excellent ways to get yourself noticed and hopefully even go viral – many surprisingly ignore the meat and potatoes of positioning” said Marx, a Fast Company expert blogger and president of award-winning PR agency Marx Communications. “It never fails to amaze me how many companies are so focused on what a product or service can do that they fail to focus on the why and how.”

Marx will discuss the issue of positioning in a webcast, “2009 B2B PR Best Practices: Introducing New Products and Services,” at 11:30 a.m. ET, on Thursday, Dec. 17 2009.

A balanced approach is best, Marx said – one that combines the best of the old and new, mixing new media techniques with traditional practices. Most importantly, she said, your offering has to be matched to what the market is asking for.

You can have the greatest gizmo in the world but if it doesn’t resonate with a buyer, what good does it do?” asked Marx. “What’s essential is crafting your offer so it entices and persuades – and speaks to real customer needs.”

This webinar will show you:

•           The five key steps to take pre-launch
•           Secrets of attracting online buzz.
•           Getting attention from traditional media and how that impacts online buzz
•           Avoiding the most common PR mistakes
•           The key elements in positioning and messaging

To register for the *free* webcast, please go to: http://www.brighttalk.com/webcasts/7965/attend

About Marx Communications

Marx Communication is an award-winning B2B public relations and marketing communications agency consisting of senior-level professionals only – without the overhead or lower-level staff of traditional agencies. Since 1993, it has established a track record of effectively telling the stories of B2B companies. Its clients have been featured in media outlets that matter most to them — – The New York Times, The Wall Street Journal, Barron’s, CNBC, Bloomberg News, Bloomberg TV, Fox, Forbes, Businessweek, Institutional Investor, Investor’s Business Daily, Financial Times — and virtually every major business outlet worldwide. For more information, visit http://www.marxcommunications.com. Follow us on Twitter at http://twitter.com/wendymarx

The Most Essential Ingredient to a B2B Product or Service Launch

Wendy Marx — Fri, 23 Oct 2009 16:14:58 +0000

Trumbull, CT, October 23, 2009— What is the most essential action you can take to have a successful B2B new product or service launch?

While there are many activities behind a successful launch, one is the linchpin behind any new B2B product or service introduction.

It’s positioning.

“So many companies spend so much time perfecting their product or service features and spend too little time developing a communications strategy, said Wendy Marx, (http://marxcommunications.com/our-team/), a B2B public relations expert, Fast Company expert blogger and president of PR agency Marx Communications, (http://www.marxcommunications.com.) “Unless a product or service is properly positioned, no one is going to care. Your offer needs to entice and persuades. – and most importantly speak to real customer needs.”

Here are some tips for launching a product or service:

Don’t put all the focus on features.
Play up needs that your product or service will meet.
As any good Boy Scout knows, be prepared. Have your key spokespeople well-schooled in facts, features and benefits.
Be available. Make sure your spokespeople can respond to any media inquiry.

Marx will discuss how to create a successful product or service launch at Marx Communications’ business building webcast: “2009 B2B Best PR Practices: Introducing New Products and Services,” 11 am Eastern Time, Wednesday October 28, 2009.

To register for the *free* webcast, please go to: http://www.brighttalk.com/webcasts/6530/attend

About Marx Communications

The Number One Key Factor to Launching a New Product or Service

Wendy Marx — Fri, 09 Oct 2009 17:29:38 +0000

Trumbull, CT, October 9, 2009— What is the one key factor without which you can’t launch a successful new product or service?

Although the Web 2.0 world has created enormous opportunities for savvy B2B companies to launch a new product or service, one item still endures as the key ingredient behind any successful product or service launch.

“Despite our colossal technological gains, you can’t successfully launch a product or service today unless you follow certain traditional practices, besides taking advantage of new techniques,” said Wendy Marx, a B2B public relations expert, Fast Company expert blogger and president of award-winning PR agency Marx Communications. “What’s often thrown away in the race for the new and exciting is the meat and potatoes of a launch — the proper positioning of a product or service. It never fails to amaze me how many companies are so focused on ‘what’ a product or service can do that they fail to focus on the ‘why’ and ‘how’.

“You can have the greatest gizmo in the world but if it doesn’t resonate with a buyer, what good does it do?” asked Marx. “What’s essential is crafting your offer so it entices and persuades. – and most importantly speaks to real customer needs.”

Marx will discuss how to do just that at Marx Communications’ business building webcast: “2009 B2B Best PR Practices: Introducing New Products and Services,” 11 am Eastern Time, Wednesday October 28, 2009.

The webinar will show you:

The five key steps to take pre-launch
Secrets of attracting online buzz.
Getting attention from traditional media and how that impacts online buzz
Avoiding the most common PR mistakes
The key elements in positioning and messaging

To register for the *free* webcast, please go to: http://www.brighttalk.com/webcasts/6530/attend

About Marx Communications

New Webcast on 2009 Top 10 B2B PR Practices to Boost Your Business

Wendy Marx — Thu, 01 Oct 2009 14:34:46 +0000

Learn key inexpensive techniques to raise your company’s profile and revenues from B2B PR Pro and Fast Company Expert Blogger Wendy Marx

Trumbull, CT (PRWEB) October 1, 2009 — Are you talking advantage of the Internet and new technologies to get free publicity and grow your business?

The web 2.0 world has created enormous opportunities for savvy B2B companies to grow their business through public relations, according to Wendy Marx, a B2B public relations expert, Fast Company expert blogger and president of PR agency Marx Communications.

Marx Communications will present the first of its business-building webcasts “The Top 10 2009 B2B PR Practices to Boost Your Business,” at 11 a.m. ET on Thursday, Oct. 15, 2009. For more information and to register, click here. The webinar will show you how you can:

Go from anonymity to the New York Times and become a known industry expert that others quote.
The most important first step in publicizing your company, without which you might as well do nothing.
How to use traditional media and social media to grow your business
Top secrets PR pros use to get free publicity
How to do PR on the cheap

The webinar will be hosted by Marx Communications, and presented by Wendy Marx. Marx is an award-winning B2B marketing and B2B public relations executive who helps B2B companies and executives become well-known brands. Her firm’s clients are regularly interviewed by CNBC, Barron’s, The New York Times, The Wall Street Journal, BusinessWeek, and major blogs. For the last two years, Wendy has blogged for Fast Company, on public relations and personal branding and more recently for The B2B Marketing Posse. To follow her on Twitter. To see her LinkedIn profile.

About Marx Communications

Marx Communication is an award-winning B2B public relations and marketing communications agency consisting of senior-level professionals only – without the overhead or lower-level staff of traditional agencies. Since 1993, it has established a track record of effectively telling the stories of B2B companies. Its clients have been featured in media outlets that matter most to them — The New York Times, The Wall Street Journal, Barron’s, CNBC, Bloomberg News, Bloomberg TV, Fox, Forbes, Businessweek, Institutional Investor, Investor’s Business Daily, Financial Times – and virtually every major business outlet worldwide. For more information, visit the website.