Marx Communications, B2B Public Relations
 

Big-Name Consulting Companies Fail Twitter 101

I recently blogged about a test I conducted on Twitter to see how social media savvy big-name consulting companies are faring. Companies like McKinsey and Accenture position themselves as global leaders so you’d think they’d be out in front in social media.

Not exactly.

Or at least my little test showed that some of these big fellas have little ears when it comes to listening and reacting on Twitter.

In fact, I never heard from the likes of  Accenture, Boston Consulting Group, Bain & Company and Booz & Company when I tweeted the following:

@bigname consulting company, can you help? Trying to reach someone in PR in US to interview for a story & could use some direction?


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4 Responses to “Big-Name Consulting Companies Fail Twitter 101”

  1. Lauryn Bonds Says:

    A few of my friends have been recommending your blog recently, but I never bothered to look at first. Now that I’ve actually Having now read your stuff I must say that it is really impressive and I hope this keeps going well into the future. Sometimes, it helps me get through hard times because I use blogs I’m interested in to lift my mood. Your blog helps me to do precisely that. I am extremely appreciative of that, for sure. Just a quick question, how long have you been doing this for? I’m merely asking since I am really considering doing this myself. But really, if you don’t wish to respond, I totally understand, and I wish you luck with your blog nonetheless. This place is great!

  2. Wendy Marx Says:

    Thanks for your kind words, Lauryn. I’ve been blogging off and on for three or four years. I also have a blog on Fast Company: http://www.fastcompany.com/user/wendy-marx. Good luck with your blog!

  3. Macie Venditti Says:

    I love the way you capture the heart and soul of the message, truly great writting layout, I enojoyed it!

  4. Wendy Marx Says:

    Thanks, so much, Macie. I very much appreciate your kind words.

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