Journalism and social work enhance PR

Wendy Marx and her B2B public relations agency Marx Communications were featured in a profile story in the Fairfield County Business Journal that talked about how Marx was ahead of her time in working in multiple careers including journalism, marketing and social work, and fusing them all together 16 years ago in a successful B2B PR agency.

“I’ve assembled a number of virtual people working for me, a group of senior level, very experienced people who help provide high-level strategic counsel and implementation plans,” Marx said. If her virtual people were full-time in Trumbull, “the talent would be extraordinarily expensive, but I can have top-flight talent available and flexible.”

“It’s a marvelous time to be in public relations,” she said. “For good or bad, I’ve been where the action has been at the time – newspapers, corporations and now public relations. In the past, you would have had to have a big building to have the sort of agency I have now. Today, you can have a virtual shop” that links clients with potential business worldwide.

In the past, she said, “people found out about you by reading a newspaper article. Now the first place they go is a search engine.” And while public relations agencies have been technologically phobic in the past, she said, “this Internet-driven world has given public relations the opportunity to have a major role in communicating with and responding to this worldwide conversation that is developing. With all these changes, I foresee a tremendous opportunity to grow my business.”

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