As the Internet and new technologies continue to change the world of public relations, this has opened up tremendous opportunity for savvy B2B companies. How do you take advantage of the new world of public relations to help grow your business? How do you maximize the impact of PR and save money? What are the secrets top PR pros use in getting free publicity?
This webinar will show you the top 2009 PR strategies that will impact your business performance, including:
The most important first step in publicizing your company without which you might as well do nothing
How you can become a known industry expert others quote
What social media can – and cannot do – for your business
What is the worst mistake you can make dealing with the media
Key techniques to raise your company’s profile
How to make a press release pay off
How to save money doing PR
And other money-saving, revenue-enhancing tips to bring your business to the next level
With so much information coming from so many sources, there’s an awful lot of noise in the marketplace – and not just from traditional media sources.
So the challenge is:
How do you make your business/product/brand/service stand out from the competition? What is new/different/exciting, and how can you play that up?
How do you get the attention of the media? Of bloggers? Of social media users?
How do you create and tell a compelling story about who you are and what you do?
Who is your audience and how do you reach them?
This webinar will explore these questions in more detail.
2009 B2B PR Best Practices: Introducing New Products and Services
The successful launch of a B2B product or service requires more than an excellent concept. It requires an effective strategy an implementation plan. This webinar will give you the ideas, tools and tactics to build a communications strategy that will help you create a successful launch. It includes lessons learned, case studies and best practices to help take you to the next level.
The webinar will cover:
The most important first step in launching your product or service without which you might was do nothing
The five key steps to do pre-launch
Secrets of attracting online buzz / Getting attention from traditional media – and how that helps you with online buzz / Avoiding the most common PR mistakes at launches
The most cost-effective PR measures you can take
How to test media responses pre-launch and avoid costly mistakes
How to create post-launch excitement
How to measure the effectiveness of your launch activities
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