Can you publish your way to success?
It’s become an axiom of social media that everyone today is a publisher. That’s the good news. Wanna know the bad news? Everyone today is a publisher.
The problem is that because content has become so cheap and easy to produce, much of it is worthless. Not to mention that no one has the time or inclination to read most of it.
Of course, everyone talks about creating remarkable content, but unfortunately most of us don’t have the talent to create that. And even if we do, there’s no guarantee anyone will read it.
Enter Public Relations and its role in content marketing, the subject of an article I wrote for the Content Marketing Institute.
As I note in the article, “In my experience, adding a PR component to your content marketing adds a powerful incentive that expands your reach, thought leadership and the power of your brand. Better yet, done right it can ultimately lead to sales.”
Click here to learn about how two companies are doing just that.
How are you using content marketing in your PR efforts? I’d love to hear from you.
August 19th, 2010 at 9:35 am
great site
August 31st, 2010 at 1:24 pm
Howdy,
I just wanted to say that I have been following for a a couple of months on and off and I would like to sign up for the daily feed. I am not to computer smart so I’ll give it a try but I will need some help. This is a great find and I would hate to lose touch, and maybe never find it again.
Anyway, thanks again and I look forward to reading again in the future!
September 14th, 2010 at 5:29 am
I am glad you are finding the content useful. I don’t blog on a daily basis but when I feel I have something to say. I wasn’t sure from your note how I can help you.
September 14th, 2010 at 5:30 am
Thanks, Tambra!. I appreciate hearing that.
October 7th, 2010 at 11:12 am
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October 11th, 2010 at 12:39 am
Why did you delete my comment? Nice censorship you have here.
October 11th, 2010 at 5:40 am
My bad. If it were deleted, it was done in error. Can I trouble you to repost?